business education
What does the ‘new normal’ for business school teaching need?
Change Until there is a vaccine for Covid-19, and perhaps even after that, health guidelines will make in-person teaching impossible for large groups. Universities are impelled to implement a flexible approach that assumes students will need to switch between online and campus-based teaching throughout the coming academic year. Accordingly, all university staff now need to…
Read More “We want to be in the FT…”
In over 20 years as a media relations professional, I think I must have heard this phrase hundreds of times from business schools wanting media coverage for a particular story. But all too often, the FT is not actually the best outlet for what they want to achieve. Don’t get me wrong. The Financial Times…
Read More Come together, share and (re)-connect!
Many of us cannot wait for the moment when we come together again and interact with those many friends and colleagues that we have met over the years at different EFMD activities. The warmth and joy of connecting with people is what many of our conference participants see as the number one reason why they come…
Read More How should business schools share their rankings?
How can rankings results be communicated effectively? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts on best practice and avoiding common mistakes. Little more than a month goes by without a new business school league table being released. From the likes of the Financial Times, QS, Forbes, the…
Read More Eight challenges facing distance-learning
By Jean-François Fiorina, Vice-Dean / Program Director at Grenoble Ecole de Management The theme for this year’s GEM Geopolitics Festival was “Digital (R)evolution.” Little did we know that this topic was going to be 100% spot-on as the COVID-19 pandemic just showed us how central digital issues are for businesses and educational institutions’ crisis management (and…
Read More Why the Dean is the Secret Weapon to Building a Business School’s Brand
How can the head of a business school rocket an institution’s public image to prominence? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts. Business school Deans have an extensive and complex role in the anatomy of their institution, but the contribution crafting their public image can make to…
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