trends
Europe attracts more applications as the global business talent pipeline shifts
Graduate management education (GME) had a softer application cycle in 2026 after two meaningful years of growth: total applications across global programmes fell 10 percent, according to GMAC’s latest Application Trends Survey. However, Europe, with the exception of the United Kingdom, moved the other way. Programmes in the region reported application growth again this year,…
Read More Cyber is the context, leadership is the challenge
Why business schools must move beyond teaching leaders to bringing them together. By Avril Palmer-Fye, Co-Programme Director, Cyber Executive MBA, Lancaster University Management School What happens when a cyber incident brings a hospital to a standstill, disrupts transport networks or threatens critical infrastructure? The immediate response may be technical, but the decisions that follow are…
Read More New survey reveals 91% of students study using AI
AI can be used to support students. In fact, 91% of students are already using AI in their studies, according to a new international student survey from Docsity, a collaborative study and note-sharing platform, with access to 20 million secondary and higher education students across more than 180 countries. Docsity was founded by Riccardo Ocleppo, also the founder and director of…
Read More What today’s business school candidate looks like
The candidate considering graduate management education in 2026 looks different from the candidate of three years ago. They are less likely to be planning a career change, more likely to be hunting specific skills, and considering a wider geographic range of programmes than at any point in the recent history of the GMAC Prospective Students…
Read More AI will not replace faculty. It will replace course logic
Debates on AI in business schools often focus on faculty replacement. This article argues that the deeper disruption lies elsewhere. AI undermines the traditional course as the primary unit of learning. It is shifting academic authority from content delivery to sensemaking and judgment. For more than a year, conversations about artificial intelligence in business schools…
Read More From career pivot to skill precision: What the 2026 GMAC Survey reveals about future business students
The global landscape of graduate management education is undergoing a subtle but meaningful transformation. Insights from the 2026 GMAC Prospective Students Survey suggest that today’s candidates are approaching business school with a sharper, more pragmatic lens—one shaped by economic uncertainty, evolving workforce demands, and shifting geopolitical realities. The MBA or business master’s degree is no…
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