Lessons from the 2023 EFMD Marcom, External & Alumni Relations Conference

2023 EFMD Marcom, External & Alumni Relations Conference group photo

On 3-5 April, more than 80 communications professionals came together at the University of Cambridge Judge Business School to discuss “defining, creating, and communicating value(s)” at the 2023 EFMD Marcom, External & Alumni Relations Conference. While not every participant could name her or his business school’s values unprompted, the discussions went deeper than simply reciting…

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Time to engage the boomerang learner

Alumni Matters 2020 CarringtonCrisp_EFMD

Many articles in recent months have asked ‘What is the future of business education?’, but perhaps they should ask ‘Who is the future of business education?’  The new Alumni Matters report from CarringtonCrisp and EFMD Global provides some pointers. Engagement with alumni is not as strong as it might be, only 17% of the respondents…

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Why a business school’s alumni network is key to PR goals

Maintaining good alumni relationships pays off. Stephanie Mullins, Associate Director at specialist business education PR consultancy BlueSky Education, explores how it significantly boosts communications efforts.  When talking about PR, it’s often assumed that a business school’s greatest asset is its faculty and its leadership team. While this is often true, both parties do play a major…

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Knowing me, knowing you – new research to help business school communicators better understand the challenges and strategies of reaching external stakeholders

EFMD is calling upon external relations, marketing and communications teams to take part in new research into how different business schools are communicating and how they compare to their peers. Working with higher education consultancy CarringtonCrisp and business education communications specialists Roe Communications, the research will address: The biggest barriers and challenges to their work,…

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How can business schools stay relevant in the digital age?

2019 EFMD Marcom, External and Alumni Relations conference

The recent bustling EFMD Marcom, External & Alumni Relations conference at Desautels Management School at McGill University in Montréal brought 90 participants together. One of them, Andrei Rydzkowski from the Alliance Manchester Business School, shares his insights from the event: Recently, I had the pleasure of attending the EFMD marketing conference in Montreal in which…

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2019 EFMD Marcom, External and Alumni Relations Conference

“Being digital” is now a part of everyone’s lives. You can neither avoid nor escape it, so why not embrace it? During our conference, you will: learn more about #branding and #social media get insights on how to combine global outreach with local relevance hear from experts on how to advance your #alumni relations and…

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Alumni Networks Are Driven by Social Media and Digital Engagement

Business schools need a greater focus on social media for their alumni relations as the frequent users of platforms such as LinkedIn and Facebook are the most engaged alumni, according to the 5th edition of Alumni Matters by CarringtonCrisp, supported by EFMD. The study, amongst over 2,500 alumni from 86 countries and 21 schools, reveals…

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