Standing out from the crowd: Why differentiation is still a big challenge for business schools

brand value, branding, Marcom External Relations Conference

Early this year, I was pleased to attend the EFMD Marketing and Communications Conference at Cambridge Judge Business School. We covered many different topics, including building brand value, SDGs, and the strategic value of alumni relations. Afterwards, I found myself reflecting on one session in particular. Michael Johnson, Johnson Banks Design, cleverly started his session…

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Lessons from the 2023 EFMD Marcom, External & Alumni Relations Conference

2023 EFMD Marcom, External & Alumni Relations Conference group photo

On 3-5 April, more than 80 communications professionals came together at the University of Cambridge Judge Business School to discuss “defining, creating, and communicating value(s)” at the 2023 EFMD Marcom, External & Alumni Relations Conference. While not every participant could name her or his business school’s values unprompted, the discussions went deeper than simply reciting…

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Demystifying transformation – 5 ways to transform your business school PR

In June, I had the pleasure of attending the EFMD Marcom, External Relations and Alumni Relations conference at Nyenrode Business Universiteit in the Netherlands. After months of restrictions, it was great to catch up with friends and colleagues from the business school world. The overall theme was: “Demystifying transformation”. Various sessions dived into what that…

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The importance of sharing academic research with the media

academic research and media

Academics and journalists both seek to communicate the truth through their writing. Communications experts Stephanie Mullins and Jamie Hose from specialist PR consultancy BlueSky Education explore how researchers and reporters should be close partners, striving for the same goal in different mediums, yet for many members of faculty in higher education institutions interacting with the…

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9 interesting facts you might not know about 9 business schools

9 facts about business schools

The business education sector is full of intrigue – with surprises about a campus, a building, history or even a name, still arising out of the blue. Associate Director Stephanie Mullins at specialist business education PR consultancy BlueSky Education uncovers some insights into nine institutions. Good stories help to craft a business school’s reputation. Given our long and successful…

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Five signs that you might need a different media relations strategy

media relations strategy Toby Roe EFMD

How do you measure whether your business school’s media relations activities are working? In our experience, business schools use similar metrics to measure the success (or otherwise) of their media relations. Often, these include volume or quality of coverage, whether they are hitting their target media, or share of voice versus peers. All of these…

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The importance of PR in achieving business schools’ SEO goals

Want to improve how far up Google your website ranks compared to a competitor business school? Associate Director Stephanie Mullins and colleague Jonny Stone at specialist business education PR consultancy BlueSky Education discuss how PR can help. Over the last decade or so, Search Engine Optimisation, commonly referred to as SEO, has become a core pillar…

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Business education takeaways from 2020

What has 2020 taught us? Associate Director Stephanie Mullins and colleague Jonny Stone at specialist business education PR consultancy BlueSky Education discuss. As the year comes to a close, it would be appropriate to say that 2020 has been challenging to say least. For many, this year will forever be remembered for one thing – COVID-19. The pandemic…

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How business schools are targeting new markets in search of applicants

Is quantity better than quality? Not always when it comes to student applications says Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education. She explores how business schools are reaching new applicants. As many business schools examine their application numbers, it’s easy to see why more and more are considering including new…

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