Posts by Toby Roe
Demystifying transformation – 5 ways to transform your business school PR
In June, I had the pleasure of attending the EFMD Marcom, External Relations and Alumni Relations conference at Nyenrode Business Universiteit in the Netherlands. After months of restrictions, it was great to catch up with friends and colleagues from the business school world. The overall theme was: “Demystifying transformation”. Various sessions dived into what that…
Read MoreAre you making it hard for journalists to say “yes”?
Securing positive press coverage for your business school is a smart way to build your reputation. It can help you increase awareness, support SEO, reach new audiences, and build trust through third-party endorsement. But when you are under pressure to get coverage, it can be tempting to rush into ‘volume’ tactics. These include pushing out…
Read MoreFive signs that you might need a different media relations strategy
How do you measure whether your business school’s media relations activities are working? In our experience, business schools use similar metrics to measure the success (or otherwise) of their media relations. Often, these include volume or quality of coverage, whether they are hitting their target media, or share of voice versus peers. All of these…
Read MoreAchieving successful external engagement in the face of budget, staff and strategic challenges
Lack of budget, absence of strategy, shortage of staff and short-term thinking are the top challenges faced by professional services staff in business schools from a new report published by Roe Communications, CarringtonCrisp and EFMD Global. The report provides insights into the biggest challenges (pre- and post-COVID), the skills needed, budget expenditure and the channels…
Read More“We want to be in the FT…”
In over 20 years as a media relations professional, I think I must have heard this phrase hundreds of times from business schools wanting media coverage for a particular story. But all too often, the FT is not actually the best outlet for what they want to achieve. Don’t get me wrong. The Financial Times…
Read MoreKnowing me, knowing you – new research to help business school communicators better understand the challenges and strategies of reaching external stakeholders
EFMD is calling upon external relations, marketing and communications teams to take part in new research into how different business schools are communicating and how they compare to their peers. Working with higher education consultancy CarringtonCrisp and business education communications specialists Roe Communications, the research will address: The biggest barriers and challenges to their work,…
Read MoreFour ways to adapt your business school content strategy now
It’s been a turbulent time for business schools. Campuses have closed, teaching moved online, and entire teams shifted to home working. Many business school communications teams are engaged in contingency communications and the priorities of keeping students and staff engaged and reassured. At the same time, many are wondering how they can also support the…
Read MoreCommunications, content and collaboration in these difficult times
Toby Roe, Co-founder, Roe Communications, shares his thoughts on how schools can approach the communications challenge in these difficult times, collaborate and come out of the situation stronger. The business education community is adapting to the COVID-19 situation, with many schools switching rapidly to different ways of teaching and operating. Most business schools have already…
Read MoreAuthenticity lacking on business school websites and doubts about social media
Latest GenerationWeb study analyses student use of social and digital media in deciding where to study Most prospective students use social media to consider where to study, but there is some scepticism on using sites due to recent social media scandals, reveals the latest edition of the GenerationWeb study by CarringtonCrisp in association with EFMD.…
Read MoreA new generation of leaders?
Changing trends in business Masters The market for the Masters in Management and specialist pre-experience Masters is substantial. In the testing year of 2018, GMAC found that 34.3% of its GMAT test takers used their results to apply for a business Masters. In East and South East Asia and Western Europe it was up to…
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