Posts by Toby Roe
“We want to be in the FT…”
In over 20 years as a media relations professional, I think I must have heard this phrase hundreds of times from business schools wanting media coverage for a particular story. But all too often, the FT is not actually the best outlet for what they want to achieve. Don’t get me wrong. The Financial Times…
Read MoreKnowing me, knowing you – new research to help business school communicators better understand the challenges and strategies of reaching external stakeholders
EFMD is calling upon external relations, marketing and communications teams to take part in new research into how different business schools are communicating and how they compare to their peers. Working with higher education consultancy CarringtonCrisp and business education communications specialists Roe Communications, the research will address: The biggest barriers and challenges to their work,…
Read MoreFour ways to adapt your business school content strategy now
It’s been a turbulent time for business schools. Campuses have closed, teaching moved online, and entire teams shifted to home working. Many business school communications teams are engaged in contingency communications and the priorities of keeping students and staff engaged and reassured. At the same time, many are wondering how they can also support the…
Read MoreCommunications, content and collaboration in these difficult times
Toby Roe, Co-founder, Roe Communications, shares his thoughts on how schools can approach the communications challenge in these difficult times, collaborate and come out of the situation stronger. The business education community is adapting to the COVID-19 situation, with many schools switching rapidly to different ways of teaching and operating. Most business schools have already…
Read MoreAuthenticity lacking on business school websites and doubts about social media
Latest GenerationWeb study analyses student use of social and digital media in deciding where to study Most prospective students use social media to consider where to study, but there is some scepticism on using sites due to recent social media scandals, reveals the latest edition of the GenerationWeb study by CarringtonCrisp in association with EFMD.…
Read MoreA new generation of leaders?
Changing trends in business Masters The market for the Masters in Management and specialist pre-experience Masters is substantial. In the testing year of 2018, GMAC found that 34.3% of its GMAT test takers used their results to apply for a business Masters. In East and South East Asia and Western Europe it was up to…
Read MoreBusiness Schools as Pillars of Trust
Trust is one of the key themes at the EFMD Annual Conference and it is extremely timely for the business education community to look at this. We are at a point in many parts of the world where it seems there is an increasing lack of trust, as part of rising populism and nationalism. Where…
Read MoreSharing your research with the media
Business schools spend a lot of time talking about combining academic quality with practical application. Ideally, all research from business schools would be both academically rigorous and appealing to practitioners. The reality, of course, is that much research is not that accessible to non-academic audiences. Debra L. Shapiro and Bradley Kirkman in Harvard Business Review…
Read MoreDeveloping leaders in the Norwegian wilderness – University of Exeter Business School
This summer the University of Exeter Business School launched its first ever Leadership Skills Expedition module for its MBA, taking 17 students to the rugged landscape of Norway where they could develop and understand their leadership abilities. MBA Director, Stuart Robinson explains: In MBA education we all talk a lot about leadership. A key consideration…
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