2020 EFMD Case Writing Competition Winners Interview Series: MENA Business Cases

EFMD encourages and rewards innovative and impactful cases in management development each year. This year brought an exceptional variety of winning cases across various industries. EFMD decided to interview the winners to find out more about their motivation, inspiration and significant challenges. The following interview is with Imane El Ghazali and Zoulikha Maaroufi, the winning…

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Impactful synergy: The American University in Cairo School of Business career readiness assessment powered by PwC

The AUC School of Business has a well-established culture of continuous improvement. The cornerstone of this culture is assessment. The periodically reviewed assessment plan of the school captures the extent to which the school attains school-level and program-level learning goals. This exercise ensures a consistently high level of quality among students in terms of skills…

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Inaugural issue of Case Focus journal published

The Case Centre announces publication of the inaugural edition of Case Focus, its peer reviewed journal for teaching cases set across the Middle East and Africa. At a time when all of us in business and academia are being challenged to increase diversity in our leadership and structures, we cannot ignore barriers that restrict the…

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The BSIS journey of the American University in Cairo School of Business


Congratulations to the School of Business of The American University in Cairo (AUC) for undergoing the Business School Impact System (BSIS) and proving its direct and indirect impact on Egypt, the MENA region and beyond. Established 100 years ago, AUC is a regional study hub, offering an American style University education in Egypt with programmes…

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The Case Centre launches new case journal for the MEA region

Case Focus journal logo

#CaseFocusJournal New from The Case Centre, Case Focus offers a journal publication outlet for high-quality, peer-reviewed teaching cases, with a focus on management and business situations in the Middle East and Africa (MEA) region. Richard McCracken, Director of The Case Centre and Editor-in-Chief of the journal, said: “We are excited to announce the first journal…

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The DNA of Egypt’s real economy: A look forward

One year ago, the American University in Cairo (AUC) School of Business launched the knowledge portal Business Forward, which mainly focuses on giving in-depth insights on economic and financial developments, placing AUC on the global map and further advancing the coverage of business news and issues in Egypt. To celebrate this, the AUC is hosting an…

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