Want to improve how far up Google your website ranks compared to a competitor business school? Associate Director Stephanie Mullins and colleague Jonny Stone at specialist business education PR consultancy BlueSky Education discuss how PR can help. Over the last decade or so, Search Engine Optimisation, commonly referred to as SEO, has become a core pillar…

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What has 2020 taught us? Associate Director Stephanie Mullins and colleague Jonny Stone at specialist business education PR consultancy BlueSky Education discuss. As the year comes to a close, it would be appropriate to say that 2020 has been challenging to say least. For many, this year will forever be remembered for one thing – COVID-19. The pandemic…

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Aalto School of Business EFMD member tackles Covid-19

Is Aalto University School of Business one of the world’s most stable business schools amid crisis? Its Dean, Professor Timo Korkeamäki, discusses the school and its future with Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education.  “When the pandemic hit in Finland, we pretty much closed our premises in mid-March and stayed closed…

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Is quantity better than quality? Not always when it comes to student applications says Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education. She explores how business schools are reaching new applicants. As many business schools examine their application numbers, it’s easy to see why more and more are considering including new…

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EFMD Blog MIP Politecnico di Milano Business schools instigating change

Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education, spoke with Federico Frattini, Dean of MIP Politecnico di Milano in Milan, about the business schools recent ‘B Corp Certification’ – a prestigious recognition awarded to companies for their commitment to building a more inclusive society and continued sustainable development. “Business schools must increasingly…

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Experts say promoting a brand during times of crisis strengthens it long into the future. Associate Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts. Your institution’s brand represents who you are, what you stand for, and what you and your faculty can provide. Your brand is what people think…

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Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education, spoke with Sunitha Narendran, Director of Roehampton Business School, about a total commitment to equality and diversity for an upcoming podcast. “One of the things that is very important to me is that we need to give opportunities to everyone,” says Professor and…

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Maintaining good alumni relationships pays off. Stephanie Mullins, Associate Director at specialist business education PR consultancy BlueSky Education, explores how it significantly boosts communications efforts.  When talking about PR, it’s often assumed that a business school’s greatest asset is its faculty and its leadership team. While this is often true, both parties do play a major…

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Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education, spoke with Angus Laing, Dean of Lancaster University Management School, about the coronavirus pandemic’s impact on the institution and the wider industry for an upcoming podcast. “We know how conservative academic colleagues can be,” says Laing – who has led the school since…

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Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education, spoke with Dana Brown, Dean of the Sprott School of Business at Carleton University in Canada, about the coronavirus pandemic’s impact on the institution and the wider industry for an upcoming podcast. “We don’t want to go back to the way things were, we want…

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