Adaptable analytics: Spotlight on 7 business school data programmes

business analytics

Having data analytics skills is becoming ever more important as digitalisation advances across all industries. Stephanie Mullins and Olivia Nieberg from specialist business education PR consultancy BlueSky Education shine a light on seven business schools offering programmes in data analytics.  Having an in-depth understanding of how digital concepts such as artificial intelligence will affect business…

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Scaling up with data and speed

e-commerce

E-commerce websites may look more or less the same as they did 20 years ago, but there has been a revolution behind the screen. The architecture, the development style, and the pace of development are all different today, according to Anneke Keller, chief technology officer of the apparel and homewares site Wehkamp, one of the…

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It’s important for business schools to have international links no matter where they call home

Many within business schools appreciate the importance of international connections, Stephanie Mullins – Associate Director at specialist communications consultancy BlueSky Education – and colleague Olivia Nieberg explore some specific examples within the industry.  There are prestigious business schools based all over the world, with beautiful, innovative campuses and large, multi-cultural communities. However, despite many having…

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7 interesting and unusual business school programmes

unusual programmes in business education

You know about MBAs and MiMs, but have you heard of these fascinating courses? Associate Director Stephanie Mullins and colleague Kyle Grizzell at specialist business education PR consultancy BlueSky Education explore seven unusual programmes run by business schools. When it comes to business education, you often hear people debating about the sort of candidates that embark on an MBA…

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From narrative to action: Are business schools walking the talk of responsible management education?

business schools sustainability

ESCP Business School‘s Francesca Pucciarelli and Andreas Kaplan tell Stephanie Mullins from BlueSky Education about the opportunity that business schools have to develop students’ capabilities to be future generators of sustainable value for business and society. Here are their thoughts: Today’s business world, even more than the pre-pandemic one, needs leaders capable of making a strong social…

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9 interesting facts you might not know about 9 business schools

9 facts about business schools

The business education sector is full of intrigue – with surprises about a campus, a building, history or even a name, still arising out of the blue. Associate Director Stephanie Mullins at specialist business education PR consultancy BlueSky Education uncovers some insights into nine institutions. Good stories help to craft a business school’s reputation. Given our long and successful…

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Why 2021 is a good time for an MBA

Vaccines are being rolled out but the economy still needs time to recover, so is this prime time to head to business school? Associate Director Stephanie Mullins and colleague Kyle Grizzell at specialist business education PR consultancy BlueSky Education speak to experts and discuss further. Now much of the business education sector has come to…

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Why some managers treat employees fairly while others don’t

Professor Marius van Dijke of Rotterdam School of Management (RSM), Erasmus University, tells Stephanie Mullins, Associate Director of BlueSky Education, about leaders who value fairness and why it’s so beneficial. Here are his thoughts:  In a perfect world, this article wouldn’t exist. All managers would act fairly to all employees, and that would be that. But…

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The importance of PR in achieving business schools’ SEO goals

Want to improve how far up Google your website ranks compared to a competitor business school? Associate Director Stephanie Mullins and colleague Jonny Stone at specialist business education PR consultancy BlueSky Education discuss how PR can help. Over the last decade or so, Search Engine Optimisation, commonly referred to as SEO, has become a core pillar…

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