Posts by Stephanie Mullins
How should business schools share their rankings?
How can rankings results be communicated effectively? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts on best practice and avoiding common mistakes. Little more than a month goes by without a new business school league table being released. From the likes of the Financial Times, QS, Forbes, the…
Read MoreWhy the Dean is the Secret Weapon to Building a Business School’s Brand
How can the head of a business school rocket an institution’s public image to prominence? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts. Business school Deans have an extensive and complex role in the anatomy of their institution, but the contribution crafting their public image can make to…
Read MoreEducating the leaders of the post-Covid future
Léon Laulusa of ESCP Business School tells Stephanie Mullins, Account Director at BlueSky Education, how the Covid-19 pandemic has thrust the world into a “new normal” and what the implications are for educating the business leaders of the future. Here’s what he had to say… Over the two centuries of its existence, ESCP Business School…
Read MoreHow business schools can succeed in the new age of the expert
How can business schools effectively share their expertise now that the public are hungry to hear from experts? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts on what the impact of the pandemic has been on audiences – and how business schools can best use this time to…
Read MoreRaising business school brand awareness during the COVID-19 pandemic
What does the media want now and how can business schools provide this whilst raising their brand awareness? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts. I recently co-hosted a live podcast that invited business school professionals to speak about communications and the impact that the COVID-19 pandemic was having.…
Read MoreHow business schools can provide reassurance in the media during the COVID-19 pandemic
How can business schools effectively use the media to share reassuring stories during the corona virus pandemic? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts. The business school community is facing one of its greatest challenges in this generation, COVID-19, which has led to many schools switching to different ways…
Read MoreMeasuring ROI from Business School PR
How can business schools ensure their media budget is being spent effectively? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts. At conferences and business education events, I am often asked about the sort of return on investment (ROI) that can be expected from hiring a public relations (PR) agency or…
Read MoreEdtech in business schools and how to promote it
The business education sector is a hub for innovation, but how can schools best share their progress? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts. Across the globe, business schools have been introducing technology into their programmes in order to meet the educational needs of students, destined for an…
Read MoreHow to use the media to reach your Business School’s goal
How can business schools effectively use the media to hit their targets? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts. Your institution has a goal. Whether you’d like to be seen as a research-intensive institution, boost student applications to your MBA or perhaps raise your brand awareness in…
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