Are you making it hard for journalists to say “yes”?

Securing positive press coverage for your business school is a smart way to build your reputation. It can help you increase awareness, support SEO, reach new audiences, and build trust through third-party endorsement. But when you are under pressure to get coverage, it can be tempting to rush into ‘volume’ tactics. These include pushing out…

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9 interesting facts you might not know about 9 business schools

9 facts about business schools

The business education sector is full of intrigue – with surprises about a campus, a building, history or even a name, still arising out of the blue. Associate Director Stephanie Mullins at specialist business education PR consultancy BlueSky Education uncovers some insights into nine institutions. Good stories help to craft a business school’s reputation. Given our long and successful…

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Multi- and Interdisciplinarity Empowered and Entailed by Business Schools’ Digitalisation

With the global health crisis precipitated by COVID-19, we have once again experienced that society’s biggest challenges today demand multidisciplinary (to independently apply expertise in different non-business and business disciplines) and interdisciplinary (to integrate and synthesize knowledge and skills from various fields) approaches to problem-solving. To master COVID-19, public policymakers, lawyers, specialists from the health…

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Why 2021 is a good time for an MBA

Vaccines are being rolled out but the economy still needs time to recover, so is this prime time to head to business school? Associate Director Stephanie Mullins and colleague Kyle Grizzell at specialist business education PR consultancy BlueSky Education speak to experts and discuss further. Now much of the business education sector has come to…

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BIMTECH: the pluridimensional concept of impact

BIMTECH BSIS Impact Series

Demonstrating Impact BIMTECH’s journey of impact began when it decided to earn the label of Business School Impact System (BSIS) offered by European Foundation of Management Development (EFMD), Brussels. Going through the process, we realised that accountability should move from measuring output to measuring outcomes and impact. After receiving the BSIS label in 2019, the…

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Why some managers treat employees fairly while others don’t

Professor Marius van Dijke of Rotterdam School of Management (RSM), Erasmus University, tells Stephanie Mullins, Associate Director of BlueSky Education, about leaders who value fairness and why it’s so beneficial. Here are his thoughts:  In a perfect world, this article wouldn’t exist. All managers would act fairly to all employees, and that would be that. But…

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The importance of PR in achieving business schools’ SEO goals

Want to improve how far up Google your website ranks compared to a competitor business school? Associate Director Stephanie Mullins and colleague Jonny Stone at specialist business education PR consultancy BlueSky Education discuss how PR can help. Over the last decade or so, Search Engine Optimisation, commonly referred to as SEO, has become a core pillar…

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Business education takeaways from 2020

What has 2020 taught us? Associate Director Stephanie Mullins and colleague Jonny Stone at specialist business education PR consultancy BlueSky Education discuss. As the year comes to a close, it would be appropriate to say that 2020 has been challenging to say least. For many, this year will forever be remembered for one thing – COVID-19. The pandemic…

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