Posts Tagged ‘business education’
Lingnan (University) College; School of Business and Social Sciences, Aarhus University; and HEC Montréal EQUIS re-accredited
It is our pleasure to announce that the following three schools have been recently re-accredited by EQUIS: Lingnan (University) College, Sun Yat-sen University, China School of Business and Social Sciences, Aarhus University, Denmark HEC Montréal, Canada It has undoubtedly been a very challenging year for many schools around the world. Yet, we are delighted to…
Read MoreFuture-Proofing Your Business School Admissions Strategy
How can business school admissions professionals prepare for an uncertain future? Philippe Taza, CEO of Higher Education Marketing, a digital marketing and technology agency dedicated exclusively to the education sector, looks at how to create a strategy that will weather any storm. Future-proofing: the process of anticipating the future and developing methods of minimising the…
Read MoreHow business schools are targeting new markets in search of applicants
Is quantity better than quality? Not always when it comes to student applications says Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education. She explores how business schools are reaching new applicants. As many business schools examine their application numbers, it’s easy to see why more and more are considering including new…
Read MoreIEEM Business School, Porto Business School & CIFFOP have their programmes re-accredited
We are happy to announce that the following programmes have recently been re-accredited with EFMD Programme Accreditation: IEEM Business School – University of Montevideo Executive MBA Porto Business School – University of Porto The Magellan MBA Executive MBA CIFFOP – Université Paris 2 Panthéon-Assas Master’s Degree in International Human Resources Management ‘Congratulations to the four EFMD…
Read MoreQuality improvement for what?
Leading up to the XIII International Accreditation Conference 2020 on 5-7 November, Thothrathri Raman, Chair of the Standards for Educational Advancement & Accreditation (SEAA) Trust, shares his thoughts on quality improvement in higher education. Make sure to attend the session of Nishit Jain, EFMD Global’s Special Advisor, who will be speaking on 5 November. See the full…
Read MoreBusiness schools have a responsibility to instigate change, states MIP Dean Federico Frattini
Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education, spoke with Federico Frattini, Dean of MIP Politecnico di Milano in Milan, about the business schools recent ‘B Corp Certification’ – a prestigious recognition awarded to companies for their commitment to building a more inclusive society and continued sustainable development. “Business schools must increasingly…
Read MoreWhy your institution’s brand matters so much right now
Experts say promoting a brand during times of crisis strengthens it long into the future. Associate Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts. Your institution’s brand represents who you are, what you stand for, and what you and your faculty can provide. Your brand is what people think…
Read MoreRoehampton: The Business School with a Social Conscience
Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education, spoke with Sunitha Narendran, Director of Roehampton Business School, about a total commitment to equality and diversity for an upcoming podcast. “One of the things that is very important to me is that we need to give opportunities to everyone,” says Professor and…
Read MoreWhy a business school’s alumni network is key to PR goals
Maintaining good alumni relationships pays off. Stephanie Mullins, Associate Director at specialist business education PR consultancy BlueSky Education, explores how it significantly boosts communications efforts. When talking about PR, it’s often assumed that a business school’s greatest asset is its faculty and its leadership team. While this is often true, both parties do play a major…
Read MoreThe future of business education? Investing in digital and a new breed of academic, says Lancaster University Management School Dean Angus Laing
Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education, spoke with Angus Laing, Dean of Lancaster University Management School, about the coronavirus pandemic’s impact on the institution and the wider industry for an upcoming podcast. “We know how conservative academic colleagues can be,” says Laing – who has led the school since…
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