Posts Tagged ‘business education’
Are you making it hard for journalists to say “yes”?
Securing positive press coverage for your business school is a smart way to build your reputation. It can help you increase awareness, support SEO, reach new audiences, and build trust through third-party endorsement. But when you are under pressure to get coverage, it can be tempting to rush into ‘volume’ tactics. These include pushing out…
Read More9 interesting facts you might not know about 9 business schools
The business education sector is full of intrigue – with surprises about a campus, a building, history or even a name, still arising out of the blue. Associate Director Stephanie Mullins at specialist business education PR consultancy BlueSky Education uncovers some insights into nine institutions. Good stories help to craft a business school’s reputation. Given our long and successful…
Read MoreMulti- and Interdisciplinarity Empowered and Entailed by Business Schools’ Digitalisation
With the global health crisis precipitated by COVID-19, we have once again experienced that society’s biggest challenges today demand multidisciplinary (to independently apply expertise in different non-business and business disciplines) and interdisciplinary (to integrate and synthesize knowledge and skills from various fields) approaches to problem-solving. To master COVID-19, public policymakers, lawyers, specialists from the health…
Read MoreGrenoble Ecole de Management ready to share its GEMHyflex classroom solution with all
As a ‘Societe à Mission’ and a Business Lab for Society, Grenoble Ecole de Management (GEM), has decided to share its GEMHyflex solution with all of its peers that wish to leverage it. This comprehensive solution, developed by GEM in 2020, enables teachers to simultaneously deliver classes to students in person and remote, providing all of…
Read MoreWhy 2021 is a good time for an MBA
Vaccines are being rolled out but the economy still needs time to recover, so is this prime time to head to business school? Associate Director Stephanie Mullins and colleague Kyle Grizzell at specialist business education PR consultancy BlueSky Education speak to experts and discuss further. Now much of the business education sector has come to…
Read MoreBIMTECH: the pluridimensional concept of impact
Demonstrating Impact BIMTECH’s journey of impact began when it decided to earn the label of Business School Impact System (BSIS) offered by European Foundation of Management Development (EFMD), Brussels. Going through the process, we realised that accountability should move from measuring output to measuring outcomes and impact. After receiving the BSIS label in 2019, the…
Read MoreWhy some managers treat employees fairly while others don’t
Professor Marius van Dijke of Rotterdam School of Management (RSM), Erasmus University, tells Stephanie Mullins, Associate Director of BlueSky Education, about leaders who value fairness and why it’s so beneficial. Here are his thoughts: In a perfect world, this article wouldn’t exist. All managers would act fairly to all employees, and that would be that. But…
Read MoreEducational Impact of Sasin School of Management – The creation of a sustainable mindset
Our aim in the following BSIS Impact Series is to showcase the distinctiveness and diversity of business schools who went through the BSIS process, and who will share with you the initiatives they developed, each linked to one of the BSIS impact dimensions. Educational Impact As COVID-19 began its global spread in February and March 2020,…
Read MoreThe importance of PR in achieving business schools’ SEO goals
Want to improve how far up Google your website ranks compared to a competitor business school? Associate Director Stephanie Mullins and colleague Jonny Stone at specialist business education PR consultancy BlueSky Education discuss how PR can help. Over the last decade or so, Search Engine Optimisation, commonly referred to as SEO, has become a core pillar…
Read MoreBusiness education takeaways from 2020
What has 2020 taught us? Associate Director Stephanie Mullins and colleague Jonny Stone at specialist business education PR consultancy BlueSky Education discuss. As the year comes to a close, it would be appropriate to say that 2020 has been challenging to say least. For many, this year will forever be remembered for one thing – COVID-19. The pandemic…
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