Adaptable analytics: Spotlight on 7 business school data programmes

business analytics

Having data analytics skills is becoming ever more important as digitalisation advances across all industries. Stephanie Mullins and Olivia Nieberg from specialist business education PR consultancy BlueSky Education shine a light on seven business schools offering programmes in data analytics.  Having an in-depth understanding of how digital concepts such as artificial intelligence will affect business…

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Scaling up with data and speed

e-commerce

E-commerce websites may look more or less the same as they did 20 years ago, but there has been a revolution behind the screen. The architecture, the development style, and the pace of development are all different today, according to Anneke Keller, chief technology officer of the apparel and homewares site Wehkamp, one of the…

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AMDISA publishes e-books on the COVID-19 pandemic

AMDISA e-books

The Association of Management Development Institutions in South Asia (AMDISA) is a network of Management Education and Management Development Institutions in South Asia.  As one of its initiatives, AMDISA has produced a series of three e-books collating responses to themes and issues posed by the COVID-19 pandemic. The first e-book was published in June 2020…

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It’s important for business schools to have international links no matter where they call home

Many within business schools appreciate the importance of international connections, Stephanie Mullins – Associate Director at specialist communications consultancy BlueSky Education – and colleague Olivia Nieberg explore some specific examples within the industry.  There are prestigious business schools based all over the world, with beautiful, innovative campuses and large, multi-cultural communities. However, despite many having…

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7 interesting and unusual business school programmes

unusual programmes in business education

You know about MBAs and MiMs, but have you heard of these fascinating courses? Associate Director Stephanie Mullins and colleague Kyle Grizzell at specialist business education PR consultancy BlueSky Education explore seven unusual programmes run by business schools. When it comes to business education, you often hear people debating about the sort of candidates that embark on an MBA…

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From narrative to action: Are business schools walking the talk of responsible management education?

business schools sustainability

ESCP Business School‘s Francesca Pucciarelli and Andreas Kaplan tell Stephanie Mullins from BlueSky Education about the opportunity that business schools have to develop students’ capabilities to be future generators of sustainable value for business and society. Here are their thoughts: Today’s business world, even more than the pre-pandemic one, needs leaders capable of making a strong social…

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Are you making it hard for journalists to say “yes”?

Securing positive press coverage for your business school is a smart way to build your reputation. It can help you increase awareness, support SEO, reach new audiences, and build trust through third-party endorsement. But when you are under pressure to get coverage, it can be tempting to rush into ‘volume’ tactics. These include pushing out…

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9 interesting facts you might not know about 9 business schools

9 facts about business schools

The business education sector is full of intrigue – with surprises about a campus, a building, history or even a name, still arising out of the blue. Associate Director Stephanie Mullins at specialist business education PR consultancy BlueSky Education uncovers some insights into nine institutions. Good stories help to craft a business school’s reputation. Given our long and successful…

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Multi- and Interdisciplinarity Empowered and Entailed by Business Schools’ Digitalisation

With the global health crisis precipitated by COVID-19, we have once again experienced that society’s biggest challenges today demand multidisciplinary (to independently apply expertise in different non-business and business disciplines) and interdisciplinary (to integrate and synthesize knowledge and skills from various fields) approaches to problem-solving. To master COVID-19, public policymakers, lawyers, specialists from the health…

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