Posts Tagged ‘business education’
Why some managers treat employees fairly while others don’t
Professor Marius van Dijke of Rotterdam School of Management (RSM), Erasmus University, tells Stephanie Mullins, Associate Director of BlueSky Education, about leaders who value fairness and why it’s so beneficial. Here are his thoughts: In a perfect world, this article wouldn’t exist. All managers would act fairly to all employees, and that would be that. But…
Read MoreEducational Impact of Sasin School of Management – The creation of a sustainable mindset
Our aim in the following BSIS Impact Series is to showcase the distinctiveness and diversity of business schools who went through the BSIS process, and who will share with you the initiatives they developed, each linked to one of the BSIS impact dimensions. Educational Impact As COVID-19 began its global spread in February and March 2020,…
Read MoreThe importance of PR in achieving business schools’ SEO goals
Want to improve how far up Google your website ranks compared to a competitor business school? Associate Director Stephanie Mullins and colleague Jonny Stone at specialist business education PR consultancy BlueSky Education discuss how PR can help. Over the last decade or so, Search Engine Optimisation, commonly referred to as SEO, has become a core pillar…
Read MoreBusiness education takeaways from 2020
What has 2020 taught us? Associate Director Stephanie Mullins and colleague Jonny Stone at specialist business education PR consultancy BlueSky Education discuss. As the year comes to a close, it would be appropriate to say that 2020 has been challenging to say least. For many, this year will forever be remembered for one thing – COVID-19. The pandemic…
Read MoreClosing remarks from the 2020 EFMD Global Americas Conference
Closing remarks from the 2020 EFMD Global Americas Annual Conference that took place online 7-9 December by Viviane Barreto, Associate Dean for Global Strategy, Fundação Dom Cabral, Conference Chair
Read MoreAalto – a rock in the COVID-19 storm
Is Aalto University School of Business one of the world’s most stable business schools amid crisis? Its Dean, Professor Timo Korkeamäki, discusses the school and its future with Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education. “When the pandemic hit in Finland, we pretty much closed our premises in mid-March and stayed closed…
Read MoreLingnan (University) College; School of Business and Social Sciences, Aarhus University; and HEC Montréal EQUIS re-accredited
It is our pleasure to announce that the following three schools have been recently re-accredited by EQUIS: Lingnan (University) College, Sun Yat-sen University, China School of Business and Social Sciences, Aarhus University, Denmark HEC Montréal, Canada It has undoubtedly been a very challenging year for many schools around the world. Yet, we are delighted to…
Read MoreFuture-Proofing Your Business School Admissions Strategy
How can business school admissions professionals prepare for an uncertain future? Philippe Taza, CEO of Higher Education Marketing, a digital marketing and technology agency dedicated exclusively to the education sector, looks at how to create a strategy that will weather any storm. Future-proofing: the process of anticipating the future and developing methods of minimising the…
Read MoreHow business schools are targeting new markets in search of applicants
Is quantity better than quality? Not always when it comes to student applications says Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education. She explores how business schools are reaching new applicants. As many business schools examine their application numbers, it’s easy to see why more and more are considering including new…
Read MoreIEEM Business School, Porto Business School & CIFFOP have their programmes re-accredited
We are happy to announce that the following programmes have recently been re-accredited with EFMD Programme Accreditation: IEEM Business School – University of Montevideo Executive MBA Porto Business School – University of Porto The Magellan MBA Executive MBA CIFFOP – Université Paris 2 Panthéon-Assas Master’s Degree in International Human Resources Management ‘Congratulations to the four EFMD…
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