Posts Tagged ‘business education’
Intellectuals of the World, Please Unite
Johan S. Roos, Chief Academic Officer of HULT & co-inventor of LEGO Serious Play, makes a call on academia and intellectuals to engage in public debate, and help policymakers & company leaders make informed decisions rather than imposing singular quick fixes. The Covid-19 pandemic is testing every thread in the fabric of humanity – our…
Read MoreMeasuring ROI from Business School PR
How can business schools ensure their media budget is being spent effectively? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts. At conferences and business education events, I am often asked about the sort of return on investment (ROI) that can be expected from hiring a public relations (PR) agency or…
Read MoreGlobal Case Competition Harvard 2020
Global Case Competition Harvard 2020 A call to all students, Are you interested in M&A and Private Equity? Then look no further than the “Global Case Competition at Harvard” (GCCH). The “GCCH” is one of the most prestigious and largest finance case competitions world wide, in which your team will solve a case…
Read MoreCriticality, Responsibility and Citizenship in Management Education
Business schools’ mandate to foster criticality and citizenship through management education is accentuated in our “post-truth” era. What remedies do scholars and managers suggest for the current challenges? By Rajani Naidoo and Howard Thomas. There are growing calls for Business Schools to contribute to fostering criticality and citizenship through management education and to shoulder some element…
Read MoreEdtech in business schools and how to promote it
The business education sector is a hub for innovation, but how can schools best share their progress? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts. Across the globe, business schools have been introducing technology into their programmes in order to meet the educational needs of students, destined for an…
Read MoreHow to use the media to reach your Business School’s goal
How can business schools effectively use the media to hit their targets? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts. Your institution has a goal. Whether you’d like to be seen as a research-intensive institution, boost student applications to your MBA or perhaps raise your brand awareness in…
Read MoreMenu For Year’s End Dinner: Hope
Yes, the year’s end looms over our heads weeks before it actually happens, with accumulating tasks on our to-do list. There is the urgent and the important; the postponed and what we don’t want to carry over to next year, and what would be so nice to finish. In midst of that frenzy it’s easy…
Read MoreFORINT: an internationalisation story
The FORINT project has worked to develop the internationalisation capacities in Cuba and Panama, and can be a useful model for other regions too. KEY FACTS ABOUT THE PROJECT: Running since 2016 to improve internationalisation in universities in Cuba and Panama. Sessions attended by over 200 stakeholders from 8 universities and the Cuban Ministry of…
Read MoreWhere in the world would you study and why?
International competition has exploded with business schools across the globe seeking to recruit internationally, technology has brought new competitors to the market delivering to students anywhere, anytime and the demographics of the student market are changing with a shift towards lifelong learners. The latest Business of Branding survey from CarringtonCrisp in cooperation with EFMD continues…
Read MoreKTU researcher’s book is on the list of the world’s best
KTU School of Economics and Business prof. Max von Zedtwitz’s book “Responsible Product Innovation: Safety first” written with Andy Yunlong Zhu and Dimitris G. Assimakopoulos was identified as one of the best New Product Innovation eBooks To Read In 2019. The list is made annually by BookAuthority – the world’s leading site for nonfiction book recommendations, helping…
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