BlueSky PR post-covid-19

Léon Laulusa of ESCP Business School tells Stephanie Mullins, Account Director at BlueSky Education, how the Covid-19 pandemic has thrust the world into a “new normal” and what the implications are for educating the business leaders of the future. Here’s what he had to say… Over the two centuries of its existence, ESCP Business School…

Read More

How can business schools effectively share their expertise now that the public are hungry to hear from experts? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts on what the impact of the pandemic has been on audiences – and how business schools can best use this time to…

Read More
Online lessons Grenoble

As educational institutions across the world make the transition to an online environment from diverse starting points, the challenge falls heavily on faculty. Business School faculty are faced with the task of adapting high-quality, interactive pedagogic experiences to a new landscape of online technologies, anxious stakeholders, and students with variable levels of connectivity — all…

Read More

What does the media want now and how can business schools provide this whilst raising their brand awareness? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts.  I recently co-hosted a live podcast that invited business school professionals to speak about communications and the impact that the COVID-19 pandemic was having.…

Read More

By Claudia Monteiro, Senior Consultant at CarringtonCrisp & Andrew Crisp, Owner, CarringtonCrisp Call it what you want – hybrid, cooperative, blended, or even liquid as I heard it described recently by Santiago Iniguez, President of IE University in Spain; much future study in business education seems likely to have components of both online and on-campus…

Read More

About EdTech’s potential take-over of the higher education sector In 2012, the New York Times proclaimed the year of the MOOC, stating that online courses delivered on platforms such as Coursera and Udacity would disrupt the higher education sector. Universities and business schools worldwide pointed to the fact that studying is far more than listening…

Read More

Continuing to learn from peers, the second episode of the Quality Assurance Academy presents the HOW TO webinars with Adam Thomas, Head of AACSB Accreditation, ZHAW School of Management and Law, focused on engaging your faculty in the accreditation process. Since faculty are a key internal stakeholder of any institution, engaging and involving them in…

Read More
IPADE

Gabriela Alvarado and Juan Romero share the IPADE’s actions to cope with the impact of the Covid-19, which can be grouped into two major categories: interaction with participants and alumni; and internal management and governance. The coronavirus outbreak reached Mexico on February 27, 2020 – approximately a month after it was confirmed to have spread to…

Read More

Ahmed Abdel-Meguid is the associate dean for undergraduate studies and administration, and an associate professor of accounting at the American University in Cairo (AUC) School of Business. He discusses five main effects of the COVID-19 outbreak on business schools, companies and accreditation and ranking bodies in his article published in the Business Forward, the AUC School…

Read More

Nicola Kleyn, Dean, the University of Pretoria’s Gordon Institute of Business Science, provides a detailed report of the School’s response to the COVID-19 crisis during February and March 2020. The early days of COVID-19 My trip to the EFMD Deans Conference heightened my awareness of the need to investigate the possible implications of the COVID-19…

Read More