Call for Submissions: AUB-OSB Fifth Case Conference

Fifth case conference

On behalf of The Case Hub, I am delighted to invite you to make a submission to the AUB-OSB Fifth Case Conference, taking place on March 18–19, 2027, at the American University of Beirut in Lebanon.

Join educators, case writers, and professionals from across the globe for two days of thought-provoking talks, regional insights, and meaningful connections. Following last year’s successful fourth edition, we look forward to building an even richer experience. We encourage you and your colleagues to submit original cases that reflect the real-world challenges faced by organisations. These case studies are invaluable to advancing our educational mission and fostering an understanding of context-relevant issues.

​​​​​​​​​​​​​​More information: AUB | OSB Fifth Case Conference Call 2027

The Case Hub at the Suliman S. Olayan School of Business, American University of Beirut, is hosting its fifth case conference on March 18-19, 2027, on the beautiful campus of the American University of Beirut ​in Lebanon.​

The Case Hub aims to bring together academic and practical knowledge about the case method. This enables action-oriented learning in all areas of business education and the promotion of the case method teaching approach in the Arab MENA. It also allows for case-writing capacity building and creates a community of case writers. 

The conference targets case writers, academics, instructors, program managers, executive education administrators, business leaders and executives. It aims to become the reference platform for case method enthusiasts to meet and network with leading case method experts.

The American University of Beirut is a leading institution in the Arab MENA. Business education began at the University in 1900. The business school was established in the year 2000 and was named the Suliman S. Olayan School of Business in 2003.​

The Suliman S. Olayan School of Business is highly regarded within the international community, with rankings consistently placing it as a MENA leader and provider of vision and opportunity of international caliber. In addition, the school provides extensive activity in executive education throughout the region to leading organizations and has long been AACSB International-accredited.​

The Fifth Case Conference​

The AUB-OSB Fifth Case Conference offers a one-of-a-kind opportunity to network and engage with case writers, academics and professionals in the region. A rich program includes keynote speakers, professional development workshops, panels, and case development sessions led by seasoned case writers, educators and business professionals. During case development sessions, participants will present their new case ideas (case abstracts) and obtain detailed developmental feedback from experienced case mentors. The aim behind these mentor-participant case development sessions is to help participants move their cases forward to publication, with case publishers and distributors, or refereed journals.​​​

Submission requirements​​

Eligible cases cover topics including but not limited to:

  • Agribusiness
  • Business disciplines
  • Communication and PR
  • Digitalization and impact of technology
  • Education
  • Engineering Management
  • Entrepreneurship
  • ESG
  • Healthcare Disciplines and Management
  • Industrial Engineering
  • Public Health
  • Public Policy
  • R&D
  • Sustainability

Cases must be original works based on a real (undisguised) decision by a real protagonist in a real organization using primary or secondary sources. Submissions are accepted in both English and Arabic.

In submitting your case, you commit to having at least one author attend the conference and present the accepted submission.

Case idea proposal (Abstract)

Case Idea Proposals (abstracts) are cases that are still in the early stages of their development. Please refer to the submission guidelines and use the case submission template.​

Developed case

Developed cases may have been previously taught but not published or accepted for publication elsewhere (in journals, case publishers, textbooks, or others) before submission to the conference. A developed case submission includes the case, any associated teaching resources (data sets, audio, visual material, or other), and the teaching note (please use the case submission template and teaching note layout). The typical length of a developed case is 4,000-5,000 words excluding exhibits.

Awards

If you want your submission to be considered for the best submissions awards, upload your latest draft by January 18, 2027, using the CMT “camera-ready” option on the submission platform.

Submissions will be evaluated based on their contribution to the development of contextually relevant cases and the advancement of the case method. Awards will be announced during the conference closing session.

​Publication opportunities

After a peer review, the best developed cases will have the opportunity to be published in the AUB Case Collection.​​

Conference Timeline

  • June 4, 2026
Call for submissions​
  • J​uly 22, 2026
Submission opens
  • September 17, 2026
Q&A session
  • November 10, 2026
Submission closes
  • December 7, 2026
Decisions to applicants
Early registration opens
  • January 18, 2027
Camera-ready submission ends
  • March 1, 2027​
​Early registration closes
  • March 18-19, 2027
Conference

Who should attend?​

This conference is ideal for case writers, academics, professionals, instructors, program managers, learning designers, and graduate students who are:

  • Interested in the case method and its potential for teaching, training, assessment, showcase, or other purposes.
  • Interested in networking with case study enthusiasts and leading case method experts.

Registration fees

Early registration fees, which are partially subsidised by OSB, are at US$140 per participant and US$60 for graduate students until March 1, 2027.

After March 1, 2027, registration fees become US$350 per participant and US$145 for graduate students.

Travel and conference expenses (up to US$2,500) will be covered for up to two graduate students (Priority is given to PhD candidates) who have submitted an outstanding proposal. Interested participants should email their motivation letter to thecasehub@aub.edu.lb and attach proof of their registration in a graduate program.

The conference venue

  • The AUB-OSB Fifth Case Conference will be held at the American University of Beirut, on our beautiful campus in Lebanon.
  • Visit our campus 360 here.
  • For enquiries, please contact Dr Randa Salamoun, the conference chair at thecasehub@aub.edu.lb.
  • For the Case Hub and the conference news, follow us on LinkedIn here.​

We would be delighted to welcome you to Beirut in March.

For additional insights, announcements, and perspectives, visit the conversation on Business Education.

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