Posts by Oyenuga Michael Oyedele
From learner to leader: Woxsen alumnus returns to inspire the next generation of marketers
At Woxsen University, we understand that the value of education is not a one-way journey; it’s a circle of learning, leadership and the legacy that follows. This belief turned real when, on Friday, 26 September, one of our alumni, Mr Eshith Karnam, a Programme Manager at Amazon, came back to his college and gave a…
Read MoreMarketing 4.0: Leveraging social media to drive customer engagement and brand loyalty
The digital renaissance has completely transformed the facets of marketing, and it is now Marketing 4.0. The rise of social media has encouraged consumers and changed the way brands share information with (and vice versa) their customers. Social media marketing influences the ability of marketers to communicate with the target market, build brand loyalty and…
Read MoreThe ABCD of student engagement
Student engagement has been associated with academic success, retention, and satisfaction with the learning experience. The ABCD Framework: Active Participation, Belonging, Curiosity, and Differentiation captures the multi-faceted nature of student engagement. This addresses four facets of engagement, which reflects the significance of emotional, behavioural, cognitive, and developmental components in creating a conducive learning experience. Active…
Read MoreCustomer-Centric Education: Using the 7Ps to drive student satisfaction in higher education
As higher education becomes more competitive, financial and academic concerns coupled with a fluctuating economy affect student satisfaction. Customer-centric education acknowledges students as the main stakeholders with whose needs and preferences institutions should align themselves. The 7Ps of marketing (product, place, price, promotion, people, process and physical evidence) produce a holistic framework which can be…
Read More