How can business school admissions professionals prepare for an uncertain future? Philippe Taza, CEO of Higher Education Marketing, a digital marketing and technology agency dedicated exclusively to the education sector, looks at how to create a strategy that will weather any storm.  Future-proofing: the process of anticipating the future and developing methods of minimising the…

Is quantity better than quality? Not always when it comes to student applications says Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education. She explores how business schools are reaching new applicants. As many business schools examine their application numbers, it’s easy to see why more and more are considering including new…

We are happy to announce that the following programmes have recently been re-accredited with EFMD Programme Accreditation: IEEM Business School – University of Montevideo Executive MBA Porto Business School – University of Porto The Magellan MBA Executive MBA CIFFOP – Université Paris 2 Panthéon-Assas  Master’s Degree in International Human Resources Management ‘Congratulations to the four EFMD…

Leading up to the XIII International Accreditation Conference 2020 on 5-7 November, Thothrathri Raman, Chair of the Standards for Educational Advancement & Accreditation (SEAA) Trust, shares his thoughts on quality improvement in higher education. Make sure to attend the session of Nishit Jain, EFMD Global’s Special Advisor, who will be speaking on 5 November. See the full…

Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education, spoke with Federico Frattini, Dean of MIP Politecnico di Milano in Milan, about the business schools recent ‘B Corp Certification’ – a prestigious recognition awarded to companies for their commitment to building a more inclusive society and continued sustainable development. “Business schools must increasingly…

Experts say promoting a brand during times of crisis strengthens it long into the future. Associate Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts. Your institution’s brand represents who you are, what you stand for, and what you and your faculty can provide. Your brand is what people think…