Sergio Oliveri, Head of Promotion & International Media Relations at MIP Politecnico di Milano Graduate School of Business, describes the swift transition of the Business School to teaching online and interviews four professors, who share their impressions. Classes at MIP stopped only for one day. The timely reorganisation of the teaching schedule guaranteed the normal…

How can business schools ensure their media budget is being spent effectively? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts.  At conferences and business education events, I am often asked about the sort of return on investment (ROI) that can be expected from hiring a public relations (PR) agency or…

Students, who undertook an entirely online course, are invited to take part in the DBA thesis survey questionnaire. Researchers from the Graduate School of Management – IAE Nice of the University of Nice Sophia-Antipolis, a member of the ComUE of the University of Cote d’Azur, would like to obtain your ideas on the factors affecting…

Business schools’ mandate to foster criticality and citizenship through management education is accentuated in our “post-truth” era. What remedies do scholars and managers suggest for the current challenges? By Rajani Naidoo and Howard Thomas. There are growing calls for Business Schools to contribute to fostering criticality and citizenship through management education and to shoulder some element…

The business education sector is a hub for innovation, but how can schools best share their progress? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts.  Across the globe, business schools have been introducing technology into their programmes in order to meet the educational needs of students, destined for an…

How can business schools effectively use the media to hit their targets? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts.  Your institution has a goal. Whether you’d like to be seen as a research-intensive institution, boost student applications to your MBA or perhaps raise your brand awareness in…