The digital renaissance has completely transformed the facets of marketing, and it is now Marketing 4.0. The rise of social media has encouraged consumers and changed the way brands share information with (and vice versa) their customers. Social media marketing influences the ability of marketers to communicate with the target market, build brand loyalty and…

68% of Italian managers are aware of their company’s Purpose, but only 13% translate it into structural action.  These results, from research carried out by the Purpose in Action Observatory conducted with Doxa, were at the heart of the third edition of Purpose Day, which brought together more than 2,000 participants and speakers. The participants…

Woxsen University’s Polaris is an academic model designed to enhance student learning outcomes and employability through structured, resource-efficient reform. The traditional business school model—often built on reputation, legacy, and static curriculum design—is being quietly but decisively disrupted. Institutions that once defined management education are now challenged by younger, more agile universities that align learning with real-world…

Sergei Guriev, the Dean of London Business School, and Helen Kerkentzes, Associate Dean for Executive Education, warmly welcomed more than 30 senior learning & development executives from Europe and overseas who jointly explored AI’s transformation potential for businesses and their workforces, and how corporate learning can play an important role in its deployment. Keyvan Vakili,…

“How do we demonstrate that learning really changes the business?” That question brought together 22 learning and development professionals for EFMD’s Learning Impact Masterclass—a hands-on journey that turned theory into practice. Over several months, participants moved from eLearning modules and a lively virtual classroom in May to peer coaching and final use case presentations in…

The first-ever EFMD Corporate Learning Roundtable in Latin America was hosted by UCIC, the CLIP-accredited Corporate University of Intercorp Group, on September 18 and 19 in Lima, in parallel to EFMD’s Annual Americas conference. The Roundtable brought together a dozen learning leaders from Peru, Mexico, Colombia, Ecuador and Argentina to discuss current trends and challenges.…