marketing communications
Why the Dean is the Secret Weapon to Building a Business School’s Brand
How can the head of a business school rocket an institution’s public image to prominence? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts. Business school Deans have an extensive and complex role in the anatomy of their institution, but the contribution crafting their public image can make to…
Read More Knowing me, knowing you – new research to help business school communicators better understand the challenges and strategies of reaching external stakeholders
EFMD is calling upon external relations, marketing and communications teams to take part in new research into how different business schools are communicating and how they compare to their peers. Working with higher education consultancy CarringtonCrisp and business education communications specialists Roe Communications, the research will address: The biggest barriers and challenges to their work,…
Read More How business schools can succeed in the new age of the expert
How can business schools effectively share their expertise now that the public are hungry to hear from experts? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts on what the impact of the pandemic has been on audiences – and how business schools can best use this time to…
Read More Raising business school brand awareness during the COVID-19 pandemic
What does the media want now and how can business schools provide this whilst raising their brand awareness? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts. I recently co-hosted a live podcast that invited business school professionals to speak about communications and the impact that the COVID-19 pandemic was having.…
Read More Four ways to adapt your business school content strategy now
It’s been a turbulent time for business schools. Campuses have closed, teaching moved online, and entire teams shifted to home working. Many business school communications teams are engaged in contingency communications and the priorities of keeping students and staff engaged and reassured. At the same time, many are wondering how they can also support the…
Read More How business schools can provide reassurance in the media during the COVID-19 pandemic
How can business schools effectively use the media to share reassuring stories during the corona virus pandemic? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts. The business school community is facing one of its greatest challenges in this generation, COVID-19, which has led to many schools switching to different ways…
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