Across the globe, total applications to graduate business school programmes in 2024 increased an impressive 12 per cent from 2023 to 2024. This is a sharp reversal from the previous two consecutive years of declines, which followed a small pandemic-related boost in 2020-2021, according to an annual survey of global business schools conducted and published…

The rise of artificial intelligence is rapidly transforming many aspects of the professional world, and the job application process is no exception. As AI job agents are just around the corner and will become more advanced, they will soon be capable of autonomously applying to jobs at a massive scale. “Take my CV and apply…

As a Marketing professor at Woxsen University, I firmly believe that learning should go beyond the traditional confines of textbooks and lectures. Today’s competitive business landscape demands not only a deep understanding of theory but also creativity, critical thinking, and problem-solving skills. In my Marketing in Action course for second-semester BBA students, I introduced a…

The Drucker Forum is the world‘s leading management and leadership conference, dedicated to the management philosophy of Peter Drucker. Drucker was a management professor, writer, and consultant, oftenreferred to as the “Father of Management.” In 2024, the Peter Drucker Forum will be held at the Vienna Hofburg on 14-15 November. “The next knowledge work –…

Each year, EFMD celebrates influential contributions to management development through the Case Writing Competition. The 2023 edition showcased a remarkable array of winning cases from diverse industries. To delve deeper into the stories behind these achievements, we spoke with the winners about their motivations, inspirations, and the challenges they overcame. In this interview, we feature…

Some good news for universities and business schools as new research finds they strengthen the legitimacy of products that they are linked to.  New research from Vienna University of Economics and Business (WU) reveals that people actually prefer products developed by universities. A series of comprehensive studies conducted by Lukas Maier, Assistant Professor of Marketing,…