As a Marketing professor at Woxsen University, I firmly believe that learning should go beyond the traditional confines of textbooks and lectures. Today’s competitive business landscape demands not only a deep understanding of theory but also creativity, critical thinking, and problem-solving skills. In my Marketing in Action course for second-semester BBA students, I introduced a…

The Drucker Forum is the world‘s leading management and leadership conference, dedicated to the management philosophy of Peter Drucker. Drucker was a management professor, writer, and consultant, oftenreferred to as the “Father of Management.” In 2024, the Peter Drucker Forum will be held at the Vienna Hofburg on 14-15 November. “The next knowledge work –…

Each year, EFMD celebrates influential contributions to management development through the Case Writing Competition. The 2023 edition showcased a remarkable array of winning cases from diverse industries. To delve deeper into the stories behind these achievements, we spoke with the winners about their motivations, inspirations, and the challenges they overcame. In this interview, we feature…

Some good news for universities and business schools as new research finds they strengthen the legitimacy of products that they are linked to.  New research from Vienna University of Economics and Business (WU) reveals that people actually prefer products developed by universities. A series of comprehensive studies conducted by Lukas Maier, Assistant Professor of Marketing,…

The Forum de Victoria Forum is pleased to announce the 2024 Victoria Forum will take place from 25-27 August under the resonant theme “Building Trust for a Shared Future.” The Victoria Forum’s three-day lineup promises a rich diversity of topics, each designed to stimulate insightful discussions. Most sessions will take place on the University of…

ESSEC Business School has launched Momentum Studio, the first “DeepTech for Good” Talent Studio created by a French business school. Momentum Studio aims to connect the worlds of research and entrepreneurship to develop business projects and startups that address social and environmental challenges using DeepTech. This interdisciplinary initiative was developed in collaboration with several major…