Posts by Revanth Kumar Guttena
Innovative pedagogy at Woxsen University: Integrating art in marketing
As a Marketing professor at Woxsen University, I firmly believe that learning should go beyond the traditional confines of textbooks and lectures. Today’s competitive business landscape demands not only a deep understanding of theory but also creativity, critical thinking, and problem-solving skills. In my Marketing in Action course for second-semester BBA students, I introduced a…
Read More‘Appreciative Inquiry,’ a powerful tool for teachers to engage students in the classroom
Engaging students in meaningful and impactful ways is a perennial challenge in education. Disengagement affects not only academic performance but also the overall learning experience. One innovative approach that has gained traction is Appreciative Inquiry, a positive and strengths-based method for organisational and personal development. This article explores the potential of Appreciative Inquiry as a…
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