With executive education under financial pressure due to COVID-19, it’s understandable that teams may be tempted to rush out new products and services. But cutting out the groundwork will inevitably make it more difficult to attract customers - and lead to programmes underperforming. Ensuring a new programme is sustainable depends on three things: knowing your audience, being different and diagnosing potential leads.

“This was brilliantly organised. Certainly, one of the best and most user-friendly virtual conference environments.” We are happy for the very positive feedback from almost 100 participants at this year’s Executive Development Conference. And we learned a lot on our path to preparing an engaging online conference, with four particular lessons to share: Optimising user-friendliness…

By Rachel Tonner, Head of MBA Careers Provision at Imperial College Business School and a graduate of Career Professionals Development Institute 2019 My colleague and I attended the EFMD Careers Professional Development Institute in November 2019 where we experienced an extremely enjoyable, informative and motivating two days. The environment was informal, welcoming and there was…

By Anna Jirova, Coordinator of the Executive Academy and the Online Executive Academy, EFMD Global Network and Jordi Diaz, Associate dean at EADA Business School and the Director of the EFMD Executive Academy “The only thing we have to fear is fear itself.” Franklin D. Roosevelt The global pandemic changed the reality of business education…

“The Business Proofing of Business Schools” webinar series will be launched today. It is presented in partnership by XOLAS, GBSN and EFMD GN. Initially planned as a 5-part series, the webinars will explore how the pandemic is affecting the business side of business school operations. How can executive teams deal with the short-term fall-out of…

Léon Laulusa of ESCP Business School tells Stephanie Mullins, Account Director at BlueSky Education, how the Covid-19 pandemic has thrust the world into a “new normal” and what the implications are for educating the business leaders of the future. Here’s what he had to say… Over the two centuries of its existence, ESCP Business School…