Posts by Sam Birkett
Should hybrid programmes now deliver more?
I can guarantee anyone reading this will have read at least two other articles about the accelerated change of offline to online education, blended to hybrid programmes – but see if this has something a little different to offer. The past 12 months have presented a strategic earthquake for executive education providers. The COVID-19 pandemic…
Read MoreDo your leads have false or genuine interest?
What do I mean by this title? Well, ask most people who work in higher and executive education what motivates them, and makes their job meaningful. It usually revolves around being involved in work that can help make a positive difference in the world. You’re surrounded by fascinating subject matter and great minds. This is…
Read MoreA Tale of Two Programmes – How to market a successful executive education programme now?
With executive education under financial pressure due to COVID-19, it’s understandable that teams may be tempted to rush out new products and services. But cutting out the groundwork will inevitably make it more difficult to attract customers – and lead to programmes underperforming. Ensuring a new programme is sustainable depends on three things: knowing your audience, being different and diagnosing potential leads.
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