Dr Nick Snowden is the MBA Director at the University of Bradford, School of Management. He has a great understanding of organisations and their behaviour thanks to more than 25 years of experience as a senior lecturer, management trainer, and business consultant.

We had the pleasure of interviewing him to find out more about his role and views regarding the MBA and its future:

Please introduce yourself and your career to date.

I started working life as an entrepreneur but gradually succumbed to the lure of job satisfaction, enjoyment, and, of course, the steady income of teaching. I began my career in Higher Education in 1990, working in a range of Colleges and Universities in a variety of both teaching and leadership roles, and joined Bradford in 2022. Educationally, I completed an MBA at Henley Management College in 2001 and my PhD in 2014 with Hull University, focusing on the role of Storytelling in Organisational Problem Solving.

What do you enjoy most about your role at the University of Bradford School of Management?

The best thing about working for University of Bradford is the commitment across the institution to giving everyone, from whatever background, the chance to succeed; couple this with a fantastic set of colleagues, and you create an inspiring ecosystem in which to deliver the highest quality, impactful MBA that is accessible to as many people as possible.

Why do you think an MBA is relevant in today’s business landscape?

While ‘hot topics’ come and go, making decisions quickly and effectively will remain critical to great leadership, and has never been more important: A good MBA allows you to develop the skills and mindset that facilitate good decision-making, allowing managers to make the best decisions they can with the information and tools they have available – MBA students recognise the value of having more information and more tools!

What are your hopes for University of Bradford, School of Management graduates​​?

Bradford MBA students will “do well by doing good”. This is our purpose statement, and we are committed to delivering a programme that allows student to do this. We know they will progress their career more rapidly with a Bradford MBA, and they’ll do so in a way that balances people and planet with profit.

How do you think the MBA might evolve in future?

I would love to see more (and more meaningful) opportunities for students to meet, collaborate, and learn from each other. This will help educators to facilitate the sharing of different perspectives and different views on what it means to be successful in organisational life, and on the purpose of what business should and could be.

For additional insights, trends and perspectives about MBA programmes, visit the conversation here.