World’s largest XR immersive learning library for management education and research


INSEAD has become the first business school to launch a comprehensive library of VR Learning Experiences to make management education more impactful and to advance management research.

INSEAD XR marks a leap forward in educational technology. It offers a scalable, cost-effective, and user-friendly XR-based solution that elevates the impact of learning by making it engaging and memorable. The portal offers access to 20 VR experiences covering a wide range of management topics.

More than 40 faculty members at INSEAD have begun using INSEAD XR in their teaching or research or are actively involved in the development of VR experiences.

INSEAD XR has onboarded three academic institutions to start using VR experiences in their teaching, with ongoing plans for additional institutions to join.

Professor Francisco Veloso, Dean of INSEAD, said, “INSEAD has always been at the forefront of innovation in management education. The INSEAD XR once again pioneers a new path to innovation and growth. As The Business School for the World, we are proud to see that INSEAD XR is leading the field of learning and research, making management education more impactful — not only at INSEAD but also around the world.”

INSEAD XR was developed for academic or corporate partners, spearheaded by Ithai Stern, Professor of Strategy at INSEAD and Academic Director of the VR Immersive Learning Initiative. Stern’s pioneering contributions to teaching innovation have earned him the 2023 Strategic Management Society (SMS) Educational Impact Award, presented during the recent SMS Annual Conference in Toronto.

The prestigious award acknowledges individuals who have made outstanding contributions to the quality and innovation of strategic management teaching. Stern was recognised as a “champion for VR immersive learning” due to his efforts in assembling a global consortium of business school professors dedicated to creating and integrating VR content into management education.

Stern said: “Our XR library goes beyond showcasing digital cases. It is a turnkey solution for academic and corporate partners, offering them a ready, easy-to-implement suite of immersive learning tools or customised solutions to achieve the desired learning objectives.”

Thanks to the support of the Abu Dhabi Department of Education and Knowledge (ADEK) and a strategic partnership with AVRIS, INSEAD XR is being used for management education and experimental academic research.

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