How can business schools effectively use the media to share reassuring stories during the corona virus pandemic? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts.  The business school community is facing one of its greatest challenges in this generation, COVID-19, which has led to many schools switching to different ways…

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Over the past weeks, I have been reflecting on my next theme for this blog. The last one, months ago, suddenly became obsolete since it was written in the pre-COVID era, and the world is no longer the same! Like so many, I have been dedicating a great deal of time to taking in the…

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Grenoble Ecole de Management publishes a weekly issue with opinions from GEM’s experts on the evolutions they foresee from the Covid-19 crisis in the areas of education, technology, health, energy, and the economy. See the original article here written by Laura Leick.   In just a few days, coronavirus has affected the lives of people all…

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Grenoble Ecole de Management publishes a weekly issue with opinions from GEM’s experts on the evolutions they foresee from the Covid-19 crisis in the areas of education, technology, health, energy and the economy. See original article here written by Laura Leick.   As an international business school and business lab for society, we have decided to…

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JohanRoos_blog

Johan S. Roos, Chief Academic Officer of HULT & co-inventor of LEGO Serious Play, makes a call on academia and intellectuals to engage in public debate, and help policymakers & company leaders make informed decisions rather than imposing singular quick fixes. The Covid-19 pandemic is testing every thread in the fabric of humanity – our…

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How can business schools ensure their media budget is being spent effectively? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts.  At conferences and business education events, I am often asked about the sort of return on investment (ROI) that can be expected from hiring a public relations (PR) agency or…

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    Global Case Competition  Harvard 2020 A call to all students, Are you interested in M&A and Private Equity? Then look no further than the “Global Case Competition at Harvard” (GCCH). The “GCCH” is one of the most prestigious and largest finance case competitions world wide, in which your team will solve a case…

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Business schools’ mandate to foster criticality and citizenship through management education is accentuated in our “post-truth” era. What remedies do scholars and managers suggest for the current challenges? By Rajani Naidoo and Howard Thomas. There are growing calls for Business Schools to contribute to fostering criticality and citizenship through management education and to shoulder some element…

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Prendo simulations

The business education sector is a hub for innovation, but how can schools best share their progress? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts.  Across the globe, business schools have been introducing technology into their programmes in order to meet the educational needs of students, destined for an…

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BlueSky_PR

How can business schools effectively use the media to hit their targets? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts.  Your institution has a goal. Whether you’d like to be seen as a research-intensive institution, boost student applications to your MBA or perhaps raise your brand awareness in…

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