Innovation & Technology

78% of business schools have integrated AI into the curriculum

AI in business schools
78% of business schools have integrated Artificial Intelligence (AI) into the curriculum or learning experience, according to new research by the Graduate Management Admission Council (GMAC). The report found that the most popular way that AI was integrated focused on exploring AI in society and business ethics (44%), closely followed by developing courses using AI…
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Sustainability at business school – experimenting with low-tech solutions and simple lifestyles

sustainability
Sustainability has become an increasingly important aspect of business schools, with various new programmes being developed and launched with sustainability topics at their core. We spoke with Valéry Michaux, research professor at NEOMA Business School and director of the MSc in Sustainability Transformations, to find out more: Please introduce yourself and your career to date.…
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Corvinus joins QTEM, the global network specialising in analytics

QTEM network
With the unanimous support of all QTEM member institutions, Corvinus University of Budapest has officially become a part of the international higher education alliance. The QTEM network brings together top universities, high-achieving students, and major international companies from around the world. QTEM stands for Quantitative Techniques for Economics and Management. The only Hungarian university in…
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Neuromarketing in business schools: A path to deeper consumer understanding

marketing
In today’s digital age, businesses rely more on data to understand customer behaviour, and as a result, neuromarketing has evolved as a cutting-edge technique that combines neuroscience with marketing. Neuromarketing investigates how customers’ brains respond to diverse marketing stimuli, providing knowledge about emotions, preferences, and subconscious reactions that standard research methods sometimes ignore. This interdisciplinary…
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EOCCS: Empowering ISIL next-level online education

Improvements
Since 2020, ISIL has been part of a network of institutions committed to excellence in online education, thanks to the EOCCS certification awarded by EFMD. This certification, which was renewed in 2023, has been a catalyst for a significant transformation in our virtual teaching methodologies. It has not only challenged us to meet high-quality standards…
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ESCP Business School and OpenAI partner to transform business education from inside out

ESCP Open AI, ChatGPT EDU
ESCP Business School has announced a new initiative with OpenAI, a global leader in artificial intelligence development and deployment, to radically transform business education. ESCP Business School is rolling out ChatGPT Edu—an accessible option for universities to deploy AI to students, faculty, researchers, and campus operations. By doing so, ESCP will bring innovative AI-powered tools…
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