Business Forward, the knowledge portal of AUC School of Business, is starting off 2022 running a very exciting digital campaign that calls for the participation of the business community.
In recent years, and even more accelerated by COVID-19, there is a movement emphasizing that the purpose and role of business in society is to create values, sustainable development, diversity, and stakeholder interests. However, in Egypt and this part of the world, literature about responsible business or corporate responsibility and documentation of its practice is very limited. It is often mistakenly associated with charity, philanthropy, and public relations.
In this edition of “This is how I moved my #BusinessForward”, in partnership with The Coca Cola Company and the Commercial International Bank (CIB), the objective is to build the narrative and awareness about corporate responsibility, highlighting positive examples that demonstrate responsible business conduct embedded in the vision and day-to-day operations of the business, rather than a one-off act.
Join here to showcase how your institution, business or company helped promote corporate responsibility over the past year. The call for participation is open until 15 February 2022. The campaign ends with the audience voting on the most inspiring stories and an awards ceremony in March 2022.