pedagogy

Integrating storytelling and storylistening for effective conservation policy and promoting sustainable marketing strategies

Indigenous
Indigenous communities maintain a symbiotic relationship with their natural environment, which is reflected in their cultural practices and their arts/crafts. Consequently, alterations in the landscape have a direct and profound impact on these communities. The escalating demand for natural resources driven by developmental imperatives has rendered Indigenous communities increasingly vulnerable. It has resulted in habitat…
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Nurturing AI-friendly classrooms in higher education

AI in higher education
The emergence and growth of artificial intelligence (AI) has led to two broad schools of thought – the first school of thought believes that AI will replace all jobs, and the second school of thought believes that AI will enrich the lives of people. The shrinkage in the workforce due to the increased use of…
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Responsible Management Education (RME) and the role of Hidden Curriculum (HC)

curriculum HC
The concepts of Ethics, Social Responsibility and Sustainability have become one of the cornerstones of management curriculum over the last decade. This has also been pushed by accreditation bodies like AACSB and EFMD, which have included Responsible Management Education (RME) in their standards. Global bodies like UN PRME have created a framework for RML for…
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‘Business Schools and Migration: The Elephant in the Room’ Webinar

migration
Business schools often serve as hubs for international mobility, where both faculty and student bodies are highly international. Political tensions can disrupt this, with significant implications for universities, the private sector, and society at large, as it risks losing the benefits of attracting international talent. Yet, despite its importance, migration is often overlooked in business…
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Innovative pedagogy at Woxsen University: Integrating art in marketing

Woxsen marketing
As a Marketing professor at Woxsen University, I firmly believe that learning should go beyond the traditional confines of textbooks and lectures. Today’s competitive business landscape demands not only a deep understanding of theory but also creativity, critical thinking, and problem-solving skills. In my Marketing in Action course for second-semester BBA students, I introduced a…
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Bridging theory and practice: How Woxsen University’s ‘Entrepreneurship Simulator’ nurtures future entrepreneurs

Entrepreneurship, Woxsen
“Empowering the next generation of entrepreneurs through immersive, real-world experiences—Woxsen University’s Entrepreneurship Simulator turns ideas into action” Woxsen University‘s Business School is moulding future entrepreneurs by combining advanced technology with creative teaching techniques. An important step in this process is the Entrepreneurship Simulator, a 3D interactive platform created to assist students in connecting their theoretical…
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