For centuries, accounting has served as the language of business precise, rule-bound, and foundational to decision-making. From hand-written ledgers to sophisticated enterprise systems, the evolution of accounting has largely mirrored technological progress. Yet, no innovation has posed a more transformative challenge or opportunity than Artificial Intelligence (AI). We are now witnessing a paradigm shift: from…

The global economy in the twenty-first century teeters under the weight of climate change, widening inequality, ecological degradation, and spiritual alienation. These are not merely technical failures but reflect a deeper malaise at the level of values and worldviews. Mainstream economic models—rooted in ideas of perpetual growth, hyper-individualism, and competitive accumulation—have been complicit in shaping…

Family businesses are unique organisations that usually mix tradition and innovation to ensure their legacy endures through generations. However, the need to innovate in today’s rapidly changing markets might drain the entrepreneurial spirit of such firms. In this regard, design thinking, a human-centred problem-solving approach, may foster entrepreneurial thinking and drive transformational growth within family…

Wroclaw University of Economics and Business is pleased to announce a new publication, the result of research by a team of researchers led by Professor Joanna Dyczkowska, entitled Human Resources Management in Multinational Companies: A Central European Perspective. “Human versus Machine: Accounting, Auditing and Education in the Era of Artificial Intelligence” is a book that…

In today’s digital age, businesses rely more on data to understand customer behaviour, and as a result, neuromarketing has evolved as a cutting-edge technique that combines neuroscience with marketing. Neuromarketing investigates how customers’ brains respond to diverse marketing stimuli, providing knowledge about emotions, preferences, and subconscious reactions that standard research methods sometimes ignore. This interdisciplinary…

King’s Business School is launching a new programme designed to help ensure that consumers’ interest in sustainable investment is supported by adequate and appropriate advice. Supported by Aviva Investors and made available free-of-charge, the programme will help Independent Financial Advisers (IFAs) with their obligations under the Consumer Duty as well as the changes being introduced…