Case Focus, published by The Case Centre, provides a peer-reviewed publication outlet for high-quality teaching cases, with a particular focus on management and business situations in the Middle East and Africa (MEA) region.
Published on 30 June 2026, Issue 7 features ten new peer-reviewed cases that explore a diverse range of organisations, industries and management challenges across the region. Together, they provide valuable classroom resources that encourage discussion and develop students’ decision-making skills through authentic business situations.
The cases included in this issue are:
ALAT: Sustaining Nigeria’s First Digital Bank in a Talent Crunch
Chris Ogbechie and Segun Jones, Lagos Business School
Amenli Insurtech Start-up: From Constraint to Catalyst
Lisa Xiong and Ahmed Maged Nofal, emlyon business school; Nermeen Shehata, The American University in Cairo
Batho Pele: Growing a ‘People-first’ Business in a Highly Competitive Environment
Beate Stiehler-Mulder and Mignon Reyneke, Henley Business School Africa
Cuiroma in Morocco: From Millennia-Old Leather Tannery to Global Digital Markets
Ahmed Iraqi, ESCA Ecole de Management
Drivelectric Limited: Recognising Entrepreneurial Opportunities in an Emerging Market
William Murithi and Brendah Kanana, Strathmore University Business School
MEEZA: Navigating Its Way to Becoming a New National Icon in the IT Sector
Wolfgang Amann and Deval Kartik, HEC Paris, Doha
MICRO Voyages: Sustainable Internationalisation and Female Leadership in a Moroccan Family Business
Azzeddine Allioui, ESCA Ecole de Management
Mumbo Repairs: Turning Social Media Data into Market Intelligence
Philasande Sokhela and Thandekile Madikane, Johannesburg Business School
Saudi Oger: Managing Labour Obligations in a Crisis
Ahmed Asfahani and Megren Altassan, University of Business and Technology (UBT)
STEM Toys Subscription Box by ENGINO: Constructing a Winning Marketing Plan
Olga Kandinskaia, University of Limassol; Mike Berry, University of Twente
Case Focus continues to highlight the breadth and quality of case writing emerging from the Middle East and Africa, providing educators with engaging, classroom-ready teaching materials that reflect the unique opportunities and challenges facing organisations across the region.
