The ESCA Africa Case Conference will be held in Casablanca on 21–22 May 2026 to bring together case centre directors, faculty members, case writers, publishers, and institutional partners to advance case writing and case-based teaching across Africa.
This edition focuses on “Local Voices: African Case Studies in Global Business Education.” It will highlight African business realities, managerial practices, and entrepreneurial dynamics, demonstrating how locally grounded cases can contribute to global learning while strengthening African representation in management education.
African case teaching and writing
The conference aims to support the development of a sustainable framework for case writing and teaching. By convening academics, publishers, and practitioners, it seeks to encourage the production of high-quality African cases, foster institutional collaboration, and support the integration of diverse business experiences into management education worldwide.
It also seeks to strengthen an African case community that produces and shares context-rich case studies. Amplifying African perspectives will position these cases as essential contributions to global business education.
About the conference
The ESCA Africa Case Conference serves as a continental platform for strengthening case-writing and teaching capacity. It brings together case writers, faculty, case centre leaders, publishers, editors, and global partners committed to developing and disseminating African-rooted case studies.
Through keynote sessions, panel discussions, case teaching exchanges, peer learning, and networking, the conference will support local expertise, share pedagogical standards, and advance the development of high-quality cases grounded in African business, institutional, and societal realities.
The conference seeks to:
- Showcase African contexts: Highlight cases that reflect business dynamics, institutional environments, and innovation.
- Enhance case writing capacity: Support authors through workshops, mentoring, and peer feedback.
- Strengthen collaboration: Foster partnerships among case centres, business schools, publishers, and international partners.
- Bridge to global publishing: Examine pathways for African cases to be published and adopted internationally.
- Advance pedagogical practice: Promote case formats, digital tools, and inclusive teaching approaches.
Who should attend
- Faculty members and researchers
- Case writers, both experienced and emerging
- Case centre directors and managers
- Publishers and editors
- Accreditation bodies and academic partners
- Business leaders working with academic institutions
Participants will address:
- Integration of case studies into curricula
- Development of cases grounded in African business realities
- Case teaching in African and international classrooms
- Publication and dissemination of African cases
- Support for emerging writers and case centres
- Development of new formats
- Collaboration with organisations in case development
Programme highlights
- Plenary sessions: Keynotes and high-level panels
- Interactive sessions: Case discussions, roundtables, and peer feedback
- Developmental formats: Workshops and mentoring on writing, teaching, and publishing
- Networking opportunities: Structured and informal exchanges
- Multi-stakeholder engagement: Representation from academic, pedagogical, and practitioner communities
Call for submissions
Educators, researchers, practitioners, and doctoral candidates are invited to submit:
- Full cases: Completed teaching cases with manuscripts, teaching notes, and optional exhibits or datasets, based on real organisational situations in Africa.
- Case projects: Proposals for cases in development, including synopsis, background, key issues, learning objectives, and data sources.
Submissions must be original, unpublished, and in English or French, with an English abstract. Authors retain copyright. Selected cases may be considered for publication with partner publishers. Attendance is required for all accepted presentations.
Important dates
Submissions should be made via the conference portal or by email to africacaselab@esca.ma.
The ESCA Africa Case Conference provides a platform to strengthen case writing and teaching across Africa, support wider recognition of African business realities, and contribute to management education internationally.
