The Graduate Management Admission Council invites you to participate in the 2024 Application Trends Survey, our annual study that tracks applications to graduate business programmes around the world.

Your programmes’ participation grants you access to comprehensive findings of the Application Trends Survey, including:

Competitive intelligence benchmarking reports

• Compare your programme’s results to custom selections of five or more peer programmes.
• You will receive a separate benchmark report for each programme you submit.

An interactive data report summarising this year’s results.

• View application volumes, acceptance rates, candidate demographics, and more.
• Filter by program type, characteristics, and geographic region.

All graduate business programmes are invited to participate, including MBA programmes (full-time, part-time, flexible, executive, online, etc.), Masters in Management, Accounting, Finance, Data Analytics, Supply Chain Management, Human Resources, Engineering Management, Real Estate, and more.

You will receive a separate benchmark report for each programme you submit. All entries are due by 16 August 2024, but there’s no need to delay—we are looking for a snapshot of your graduate business school data as of the time of submission.

Invitation to participate

Representatives of your admissions teams received an email with your school’s custom link to fill out the survey. The subject line is “Participate in GMAC’s 2024 Application Trends Survey.” If your school hasn’t yet signed up to receive the survey, there’s still time to participate!

Please refer to our Frequently Asked Questions (FAQs) section available for more information or reach out to the GMAC Research & Data Science team at research@gmac.com.

Your school’s participation offers you valuable information about the application trends specific to your programme(s), allowing you to make informed decisions and stay ahead in today’s dynamic educational landscape. We sincerely appreciate your willingness to participate in this survey, as your contribution plays a crucial role in shaping the future of graduate business education.

For additional insights, trends and announcements from the Graduate Management Admission Council (GMAC), visit the conversation here.