EFMD is happy to announce that Programme Accreditation was recently awarded to the University of Greenwich Business School, United Kingdom, for its MASM Programme Set: MA Strategic Marketing and MA Strategic Advertising and Marketing Communications & to Wrocław University of Economics and Business, Poland, for its Bachelor in International Business.

Commenting on this achievement, Director of EFMD Programme Accreditation, Barbara Sporn, said:

‘We are delighted to welcome both programmes to the pool of EFMD Accredited Programmes. The University Greenwich Business School and Wrocław University of Economics and Business have both showcased great commitment to the continuous quality improvement of their programmes, and we are looking forward to our future collaboration.’

University of Greenwich Business School

Reflecting on the school’s achievement, Leigh Doster, Pro-Vice-Chancellor & Executive Dean, Greenwich Business School, said: ‘I am absolutely delighted that our MA Strategic Marketing suite has received 3-year EFMD accreditation. This is a key milestone for us, having our programmes internationally benchmarked by the most thorough accreditation system for business management degrees. We have learnt a lot through the process and look forward to continuing to work with EFMD to further enhance the quality and reputation of our programmes in the future. Finally, I would like to thank everyone involved for their hard work, commitment and belief that we could achieve this prestigious accreditation.’

Overall the MASM Programme Set aims to equip students with expertise in marketing and communications. It also aspires to develop socially responsible, global-minded, and reflective practitioners.

The MASM Programme Set is a sound programme which showcases an excellent level of internationalisation of its faculty and student body, nicely reflecting the school’s vision to ‘educate without boundaries’.

Wrocław University of Economics and Business

‘The accreditation process took a lot of time, dedication, and commitment. We worked hard, but we are proud that our efforts and sacrifices have been acknowledged. Now we are even more dedicated to furthering our goal of enhancing educational results and improving the study experience.

The EFMD Accredited label for our Bachelor’s in International Business Programme is a milestone confirming all stakeholders’ involvement in ongoing improvement in academic rigour, practical relevance, internationalisation, and ethics and sustainability. We are honoured to join a vibrant international community of mutual learning and sharing good practices,’ commented Boguslawa Drelich-Skulska, Vice-Rector for Research and International Cooperation, Wrocław University of Economics and Business.

Established in 2010, the Bachelor in International Business is a full-time programme aiming to provide an understanding of the increasingly changing global business and economic environment and deliver real-world lessons on how businesses operate in the global market.

Wrocław University of Economics and Business was commended for its committed programme management and the excellent integration of personal development and Ethics, Responsibility and Sustainability in its programme.

During the same Accreditation Board meeting, the following institutions were also granted EFMD Programme Re-accreditation:

• Estonian Business School, Estonia, for its International Business Administration Bachelor Programme
• Faculty of Business and Economics, RISEBA University of Applied Sciences, Latvia, for its Professional Master in International Business
• Faculty of International Business and Communication, Zuyd University of Applied Sciences, The Netherlands, for its BBA International Business
• Kingston Business School, Kingston University, United Kingdom, for its BSc (Hons) International Business with Business Experience and MSc International Business Management (with Pathways)
• School of Economics and Management, University of Minho, Portugal, for its Bachelor in Management and Bachelor in Economics Programme Set and Master in Finance

About EFMD Programme Accreditation

EFMD Accredited is a comprehensive programme accreditation system for business and/or management degrees and courses, including face-to-face, blended and online provisions. It constitutes a benchmark for what is considered an internationally recognised and peer-reviewed programme.

Key values of the programme accreditation:

• Respect for diversity: We believe in and respect different models of business programmes and business schools in our assessment and accreditation system.
• An international dimension: We believe in the international dimension of business programmes. Programme content, teaching materials, delivery methods (including virtual interactions), together with international partnerships, and the diverse backgrounds of faculty and students alike, can all contribute to the students’ international learning experience.
• Responsible management: We believe in the importance of ethics, sustainability and responsibility. Different elements should be embedded in each programme’s policies, operations, teaching and research.
• Connections with practice: We believe in the practical relevance of programmes and look for practice-based learning experiences for students through project work, internships and the like. On top of that, the relevance of business programmes is illustrated and facilitated by the involvement of senior management and professional practitioners in governance structures, programme development, delivery and research endeavours.

The accreditation covers all facets of programme provision: from its institutional, national and international environment, through its design, delivery, outcomes and impacts, to its quality assurance processes.

EFMD Programme Accreditation helps schools strive for excellence in an ongoing improvement process following each accreditation or re-accreditation visit.

Discover our new guidelines for EFMD Programme Accreditation.

Currently, there are 137 EFMD Accredited programmes from 104 institutions in 40 countries.