A new generation of talent emerges, and helping educators to teach online in the pandemic and beyond.
The 11 Awards and six Competitions are an annual celebration of excellence in case writing and teaching at schools of business, management and government worldwide. Now in their 31st year, the Awards have been global since 2011 (European Case Awards until 2010).
The 2021 results are characterised by a record 30 individuals winning their first Award or Competition, consolidating a three-year, rising, trend: 2020: 22; 2019: 18. All six Competitions went to first-time winning individual educators (Outstanding: Contribution to the Case Method; Case Teacher; Case Writer; Case Writer: Hot Topic; Compact Case; New Case Writer).
Six schools in five countries make their debut winning appearance: EDHEC Business School; IAE Aix-Marseille Graduate School of Management; Lund University School of Economics and Management; Management Development Institute (MDI), Gurgaon; Lloyd Greif Center for Entrepreneurial Studies, USC Marshall School of Business; York Management School (UK).
Overall Winning Case, The Dollar Shave Club, looks at innovation in the shaving industry. For the second successive year, London Business School (LBS) has an Overall Winning Case author; Nader Tavassoli, the winner in 2021. LBS wins this Award for the fifth time – the second since the Awards went global. The case’s other co-authors are Jamie Anderson (who wins his second Case Award) of Antwerp Management School (second Awards win), and Karin Kollenz-Quétard (first-time winner) of EDHEC Business School (first-time win).
This unprecedented year of pandemic, has seen most schools switch to teaching online, bringing the unique challenge of reimagining case pedagogy outside the live classroom, including the core discussion element. This has necessitated fresh thinking, problem solving and courage on the part of faculty worldwide to rapidly adapt case materials and their teaching. The authors of the Overall Winning Case highlighted the importance of responding to this imperative.
According to Karin Kollenz-Quétard:
“My co-authors and I discussed a lot how our case teaching changes when online. We have shared our insights, using the winning Dollar Shave Club case as an example. We hope this has helped colleagues worldwide to use our case and teach it successfully online.”
The three Overall Winning Case authors will be giving a webinar around these themes on 23 March 2021.
Outstanding Contribution to the Case Method was won by Paul Beamish of Ivey Business School. Paul becomes a new laureate of The Case Centre’s Awards, and his win represents the second time (previously 2012) Ivey Business School faculty have won this Award in its 11-year global history, highlighting the School’s strong commitment to the case method.
Ivey Business School is also producing new case talent. Three first-time authors: Matthew Sooy, Lauren Iuliani and W Spencer Ashby won this year’s Outstanding Compact Case competition with their case Nora Lang: Pay Equity at FTS. Ivey Business School has now won six times in the global Awards and Competitions.
Outstanding Case Writer was won by first-time winners, Patricia Lui and Lipika Bhattacharya of Singapore Management University, which celebrates its third success in The Case Centre Awards and Competitions, with their case: Kobe Influencer Marketing: Building Brand Awareness via Social Media.
Outstanding Case Writer: Hot Topic went both to a new winner, Jeremy Dann, and a first-time winning school: Lloyd Greif Center for Entrepreneurial Studies, USC Marshall School of Business, with Barnana: Adventures in Upcycling the winning case for this year’s designated ‘hot topic’: UN Sustainable Development Goals.
Outstanding New Case Writer represents the first Awards’ success both for its two authors and their schools. The Roy René Confectionery Is 100 years: Celebrating Brand Heritage to Sustain a New Strategy was co-authored by Fabien Pecot of York Management School and Virginie de Barnier of IAE Aix-Marseille Graduate School of Management.
Outstanding Case Teacher was won by Mats Urde and gives Lund University School of Economics and Management its first Case Centre Awards and Competitions’ success.
Further winning schools in 2021
Two category wins: Harvard Business School – six of seven authors first-time winners; INSEAD – four of five authors first-time winners; Rotterdam School of Management, Erasmus University – one of five authors a first-time winner.
One category win: ICFAI Business School (IBS) – co-author Debapratim Purkayastha wins a record fifth Knowledge, Information and Communications Systems Management category and is just two Awards and Competitions successes behind the record 13 held by Sumantra Ghoshal; Management Development Institute (MDI), Gurgaon – both authors first-time winners; MIT Sloan School of Management – both authors first-time winners; UCD Michael Smurfit Graduate Business School – both authors first-time winners; University of Virginia Darden School of Business – both authors first-time winners.
Richard McCracken, Director of The Case Centre said:
“The 2021 Awards and Competitions reveal a new generation of case method talent emerging across the globe with an astonishing, record breaking, 30 new laureates. Particularly noteworthy is that all six Competitions were exclusively taken by a total of ten, first-time winning individuals. Established authors at schools long associated with the case method still took several Case Award categories, but the 31st Awards’ and Competitions’ winners also included six new schools, from five countries.
“Educators have faced challenges during the pandemic, especially to take teaching – including case classes – online. This has highlighted the need for cases to adapt. The authors of the Overall Winning Case are integrating this flexibility, including guidance for educators worldwide, in their comprehensive teaching note, and offering direct dialogue and a webinar. We anticipate that teaching with cases online will become an enduring norm as part of blended programmes. So, building on our learning from this year’s Awards, we will be encouraging published authors in The Case Centre catalogue to update teaching notes to reflect the new online teaching reality.
“The Awards provide an annual snapshot of the topics being used to teach business and management around the world. This year saw a resurgence of interest in multinational companies, in particular those with an online or technology focus. For the first time, we also saw a case relating to the social media phenomenon of ‘influencers’ (Kobe). Broadly ethical issues also keep their place including energy sustainability (Enel), food upcycling (Barnana) and gender pay equality (FTS). 27% of winning cases featured female protagonists.”
Results in full
Dollar Shave Club: Disrupting the Shaving Industry
Jamie Anderson, Antwerp Management School; Karin Kollenz-Quétard, EDHEC Business School; and Nader Tavassoli, London Business School
Economics, Politics and Business Environment
IKEA in Saudi Arabia (A)
Karthik Ramanna, Jérôme Lenhardt and Marc Homsy, Harvard Business School
TikTok’s AI Strategy: ByteDance’s Global Ambitions
Jason Davis, Minh Vo and Anne Yang, INSEAD
Ethics and Social Responsibility
Enel’s Innovability: Global Open Innovation and Sustainability
Felipe Monteiro and José Miguel García Benavente, INSEAD
Finance, Accounting and Control
Ferrari: The 2015 Initial Public Offering
Michael J Schill and Jenny Craddock, University of Virginia Darden School of Business
Human Resource Management / Organisational Behaviour
Amazon as an Employer
An Ivey Publishing case by Jyotsna Bhatnagar and Shweta Jaiswal Thakur, Management Development Institute (MDI), Gurgaon
Knowledge, Information and Communication Systems Management
Disney Enters Streaming Space: Can It Disrupt the Disruptor?
Syeda Maseeha Qumer and Debapratim Purkayastha, ICFAI Business School (IBS)
TomTom: Mapping the Course from B2C to B2B
Steven Sweldens, Stefano Puntoni, Niela Kleinsmith and Tao Yue, Rotterdam School of Management, Erasmus University and Matthieu Campion, TomTom Automotive
Production and Operations Management
Ant Financial (A)
Feng Zhu, Krishna G Palepu, Anthony K Woo and Nancy Hua Dai, Harvard Business School and Ying Zhang, Rotterdam School of Management, Erasmus University
Strategy and General Management
Ryanair: Flying Too Close to the Sun?
An Ivey Publishing case by Ciaran Heavey and Dorota Piaskowska, UCD Michael Smurfit Graduate Business School
Tesla’s Entry into the US Auto Industry
Donald N Sull and Cate Reavis, MIT Sloan School of Management
Outstanding Contribution to the Case Method
Paul Beamish, Ivey Business School
Outstanding Case Teacher
Mats Urde, Lund University School of Economics and Management
Outstanding Case Writer
Kobe Influencer Marketing: Building Brand Awareness via Social Media
Patricia Lui and Lipika Bhattacharya, Singapore Management University
Outstanding Case Writer: Hot Topic ‘UN Sustainable Development Goals’
Barnana: Adventures in Upcycling
Jeremy Dann, Lloyd Greif Center for Entrepreneurial Studies, USC Marshall School of Business
Outstanding Compact Case
Nora Lang: Pay Equity at FTS
Matthew Sooy, Lauren Iuliani and W Spencer Ashby, Ivey Business School
Outstanding New Case Writer
The Roy René Confectionery Is 100 years: Celebrating Brand Heritage to Sustain a New Strategy
Fabien Pecot, York Management School and Virginie de Barnier, IAE Aix-Marseille Graduate School of Management
Visit www.thecasecentre.org/winners2021 to read more.
The Case Centre is the independent home of the case method and is dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. It is a not-for-profit organisation and registered charity.