Mats Urde of LUSEM announced as Outstanding Case Teacher 2021

Mats Urde teaching

As part of the annual #WorldCaseTeachingDay celebrations, The Case Centre has named Mats Urde, Associate Professor of Strategic Brand Management at Lund University School of Economics and Management (LUSEM), as winner of the 2021 Outstanding Case Teacher competition.

Presented annually since 2013, the international Outstanding Case Teacher competition recognises exceptional teachers who are achieving excellence through innovative and creative approaches to case teaching.

Judge’s comments

Richard McCracken, Director of The Case Centre and chair of the judging panel, said:

“The judges had a difficult task in selecting a winner from an outstanding shortlist of candidates, but Mats is a worthy winner.

“Mats is a case teacher who shows outstanding commitment to his students. He goes the extra mile to support their progress through the most effective pedagogy at his disposal – the case method.

“By involving and supporting students in writing cases, Mats has effectively extended the use of cases in the classroom. The judges were also impressed by his work to support colleagues, and to champion the use of the case method at his school. Comfortable in bringing innovation, both technical and pedagogical, into his teaching, Mats possesses strengths across all elements of the attributes one looks for in an outstanding case teacher.”

Hear from the winner

Mats commented:

“Teaching with cases is to place yourself and all participants in action mode, facing and solving challenging real-life situations together. When the learning climate in the room is at its best, all show courage, integrity, and an open mind. It is a privilege to be a case teacher and I am deeply honoured to receive this award.”

Find out more about Mats’ win.


Antoinette Mills,

The Case Centre is the independent home of the case method and is dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. It is a not-for-profit organisation and registered charity.