Urs Mueller, SDA Bocconi, announced as Outstanding Case Teacher 2020

Urs Mueller

On #WorldCaseTeachingDay, The Case Centre names Urs Mueller, Associate Professor of Practice at SDA Bocconi School of Management and visiting lecturer at ESMT Berlin, as the winner of the 2020 Outstanding Case Teacher competition.

Presented annually since 2013, the international Outstanding Case Teacher competition recognises exceptional teachers who are achieving excellence through innovative and creative approaches to case teaching.

Judge’s comments

Richard McCracken, Director of The Case Centre and chair of the judging panel, said: “All nominees for this prestigious award were of a very high standard, but the judges agreed that Urs stood out as the clear and deserving winner.

“A passionate and committed case teacher, Urs’ students comment on how immersive, challenging and engaging his case teaching is. He tackles critique of the case method head-on, making personal twists to his case teaching to mitigate its perceived disadvantages while leveraging its strengths.

“Urs’ colleagues testify that he is an inspiring case teacher who constantly introduces innovations to his case teaching approach, to energise participants and ensure deep learning and true impact. As a tutor on The Case Centre’s workshop programme he has also trained hundreds of faculty in case teaching and writing around the world.”

Hear from the winner

Urs commented: “I am deeply honoured to receive this award. In my role as program director for various executive education and degree programs, I have had the privilege to observe a large number of truly excellent case teachers. I learned so much from them and realised that I had to find my own personal style of using cases in class.

“I accept this award with the ambition to further improve my own use of cases, most importantly by using cases in ways that buffer the method against sometimes legitimate criticism of being tool-focused instead of helping the development of more relevant competencies like analytical skills, creativity and critical thinking.”

Find out more about Urs’ win >

The Case Centre is the independent home of the case method and is dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. It is a not-for-profit organisation and registered charity.


Antoinette Mills, +44 (0)1234 756416, antoinette@thecasecentre.org

1 Comment

  1. Mala on February 10, 2020 at 09:43

    Congrats on this high achievement Mr. Urs Mueller. It is definitely a huge accreditation to be honored as the best case teacher. Case studies can be the best way of teaching something through practice and experience. Hats off to your commitment and dedication in learning and bringing your knowledge to younger generations.