KTU School of Economics and Business prof. Max von Zedtwitz’s book “Responsible Product Innovation: Safety first” written with Andy Yunlong Zhu and Dimitris G. Assimakopoulos was identified as one of the best New Product Innovation eBooks To Read In 2019.

The list is made annually by BookAuthority – the world’s leading site for nonfiction book recommendations, helping readers find the best books on various topics.

“Responsible Product Innovation: Safety first” analyses the relationships among product safety strategy and culture, concurrent engineering, new product development (NPD) processes and product safety performance.

“It is an unexpected honor to be included in this list. This is not a recognition one can plan to achieve. I believe this mostly shows how the topics of “Responsible Management” and innovation as a means to achieve the SDG Sustainable Development Goals become more mainstream. Our book just came out at the right time and hit the right nerve”, says prof. von Zedtwitz.

This is not the first international recognition of this KTU professor’s work. A year ago, prof. Max von Zedtwitz’s publication on innovation in China attracted a great deal of attention and became the lead article in the MIT Sloan Management Review, one of the world’s top 50 magazines.

Prof. Max von Zedtwitz also is one of the keynote speakers at the 6th Academy of International Business Central Eastern European (AIB-CEE) Chapter Annual Conference on “International Business in the Dynamic Environment: Changes in Digitalization, Innovation and Entrepreneurship”, which will take place at KTU Santaka Valley on September 25-27.