The Case Centre’s Awards and Competitions 2018 – Results

The Case Centre’s Awards and Competitions 2018 are announced. Now in their 28th year, these celebrate excellence in case writing and teaching, at business schools worldwide.

Overview of Results

  • Overall Winning Case: Youngme Moon, (case about Uber), Harvard Business School. (Third time HBS has won this, since the Awards went global in 2011).
  • Outstanding Contribution to the Case Method: awarded (posthumously) to David A Garvin, Harvard Business School.
  • Outstanding Case Teacher: Pierre Chandon, INSEAD.
  • Outstanding Case Writer: jointly won by Syeda Maseeha Qumer and Debapratim Purkayastha, ICFAI Business School (IBS), and Vijaya Narapareddy Zinnoury, Daniels College of Business, University of Denver.
  • Outstanding New Case Writer: Alvaro Sandroni and Farhad Aspy Fatakia, Kellogg School of Management.
  • Outstanding Case Writer on this year’s Hot Topic ‘Disruptive Change’: L Felipe Monteiro and Anne-Marie Carrick, INSEAD.
  • Multi category winning schools: INSEAD – three category Awards and two Competitions; Harvard Business School- two Overall Award/Competitions; Copenhagen Business School – (as in 2017) two category Awards (including the NEW category ‘Free Case’).
  • Single category winning schools: Brigham Young University Marriott School of Business*; Daniels College of Business, University of Denver*; HEC Paris; Hult International Business School*; ICFAI Business School (IBS); Kellogg School of Management*; Stephen M. Ross School of Business, University of Michigan*; Rotterdam School of Management, Erasmus University; Singapore Management University; Stanford Graduate School of Business (* denotes first time winning schools).
  • Individual faculty winners also in previous years: Pierre Chandon, David Dubois, Hau L Lee, Debapratim Purkayastha.
  • Impact of winning cases: used for teaching at 120 institutions in 31 countries.
  • Winning case subject-organisations: AccorHotels, Amazon, BP, Fairphone, Gillette, Kirat Housing, Li & Fung, Prada, TAG Heuer, Tehelka, Tesla Motors (as in 2016 and 2017), Uber, Unilever, Zappos.
  • Number of Awards/Competitions: one Overall case winner, ten management category Awards (including NEW Award ‘Free Case’), and five Competitions.
  • Assessment and judging: Awards are assessed anonymously, based on data. The Competitions are decided by a judging panel.

Richard McCracken, Director of The Case Centre said: “This year’s Awards and Competitions are characterised both by strong performances from established case producing schools such as Harvard Business School and INSEAD, and by five first-time winning schools. We also have more first-time winning case authors than ever before. This shows us that faculty at ever more institutions are developing successful teaching cases of a topicality, relevance and pedagogical quality that faculty at other schools worldwide want to use them in their own classrooms.

The subjects of winning cases also give us a unique annual insight into what future business people are being taught. Cases on multinational business, and negotiating the new digital media landscape, remain well represented, with many companies: Amazon, BP, Tesla, Unilever, Uber and Zappos, appearing for a second, third or even fourth year. But in 2018 we also see a strong representation of dilemmas around ethics, sustainability, and the highly topical issue of sexual harassment.

2018 also sees for the first time a posthumous Award. The judges felt unanimously that few have contributed so much to the practice and understanding of the case method of learning as David A Garvin, whose lifelong contribution, both at Harvard Business School and far beyond, was cut short by his untimely death.”

The Case Centre is the independent home of the case method and is dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. It is a not-for-profit organisation and registered charity.

To see the results in full, please go here.

For more information, please contact:

Antoinette Mills, +44 (0)1234 756416,
Or: Emma Simmons, +44 (0)1727 832994,