Demystifying transformation – 5 ways to transform your business school PR

In June, I had the pleasure of attending the EFMD Marcom, External Relations and Alumni Relations conference at Nyenrode Business Universiteit in the Netherlands. After months of restrictions, it was great to catch up with friends and colleagues from the business school world. The overall theme was: “Demystifying transformation”. Various sessions dived into what that…

Read More

Five signs that you might need a different media relations strategy

media relations strategy Toby Roe EFMD

How do you measure whether your business school’s media relations activities are working? In our experience, business schools use similar metrics to measure the success (or otherwise) of their media relations. Often, these include volume or quality of coverage, whether they are hitting their target media, or share of voice versus peers. All of these…

Read More

The importance of PR in achieving business schools’ SEO goals

Want to improve how far up Google your website ranks compared to a competitor business school? Associate Director Stephanie Mullins and colleague Jonny Stone at specialist business education PR consultancy BlueSky Education discuss how PR can help. Over the last decade or so, Search Engine Optimisation, commonly referred to as SEO, has become a core pillar…

Read More

Why a business school’s alumni network is key to PR goals

Maintaining good alumni relationships pays off. Stephanie Mullins, Associate Director at specialist business education PR consultancy BlueSky Education, explores how it significantly boosts communications efforts.  When talking about PR, it’s often assumed that a business school’s greatest asset is its faculty and its leadership team. While this is often true, both parties do play a major…

Read More

How business schools can succeed in the new age of the expert

How can business schools effectively share their expertise now that the public are hungry to hear from experts? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts on what the impact of the pandemic has been on audiences – and how business schools can best use this time to…

Read More

How business schools can provide reassurance in the media during the COVID-19 pandemic

How can business schools effectively use the media to share reassuring stories during the corona virus pandemic? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts.  The business school community is facing one of its greatest challenges in this generation, COVID-19, which has led to many schools switching to different ways…

Read More

Measuring ROI from Business School PR

How can business schools ensure their media budget is being spent effectively? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts.  At conferences and business education events, I am often asked about the sort of return on investment (ROI) that can be expected from hiring a public relations (PR) agency or…

Read More

Edtech in business schools and how to promote it

Prendo simulations

The business education sector is a hub for innovation, but how can schools best share their progress? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts.  Across the globe, business schools have been introducing technology into their programmes in order to meet the educational needs of students, destined for an…

Read More

How to use the media to reach your Business School’s goal

BlueSky_PR

How can business schools effectively use the media to hit their targets? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts.  Your institution has a goal. Whether you’d like to be seen as a research-intensive institution, boost student applications to your MBA or perhaps raise your brand awareness in…

Read More