Posts Tagged ‘media’
Are you making it hard for journalists to say “yes”?
Securing positive press coverage for your business school is a smart way to build your reputation. It can help you increase awareness, support SEO, reach new audiences, and build trust through third-party endorsement. But when you are under pressure to get coverage, it can be tempting to rush into ‘volume’ tactics. These include pushing out…
Read MoreHow should business schools share their rankings?
How can rankings results be communicated effectively? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts on best practice and avoiding common mistakes. Little more than a month goes by without a new business school league table being released. From the likes of the Financial Times, QS, Forbes, the…
Read MoreHow business schools can succeed in the new age of the expert
How can business schools effectively share their expertise now that the public are hungry to hear from experts? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts on what the impact of the pandemic has been on audiences – and how business schools can best use this time to…
Read MoreMeasuring ROI from Business School PR
How can business schools ensure their media budget is being spent effectively? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts. At conferences and business education events, I am often asked about the sort of return on investment (ROI) that can be expected from hiring a public relations (PR) agency or…
Read MoreEdtech in business schools and how to promote it
The business education sector is a hub for innovation, but how can schools best share their progress? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts. Across the globe, business schools have been introducing technology into their programmes in order to meet the educational needs of students, destined for an…
Read MoreHow to use the media to reach your Business School’s goal
How can business schools effectively use the media to hit their targets? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts. Your institution has a goal. Whether you’d like to be seen as a research-intensive institution, boost student applications to your MBA or perhaps raise your brand awareness in…
Read MoreSpecial Issue of the Triple Helix Journal – Call for papers
Special Issue of the Triple Helix Journal (ISSN: 2197-1927) “Triple Helix Futures” – Call for papers Special Issue Co-Editors: Ekaterina Albats, LUT-University, Finland Rabii Outamha, University of Hassan II, Morocco Henry Etzkowitz, International Triple Helix Institute (ITHI), Silicon Valley, USA Deadline for extended abstracts: May 31st 2019 New perspectives towards Triple Helix innovation and…
Read MoreSharing your research with the media
Business schools spend a lot of time talking about combining academic quality with practical application. Ideally, all research from business schools would be both academically rigorous and appealing to practitioners. The reality, of course, is that much research is not that accessible to non-academic audiences. Debra L. Shapiro and Bradley Kirkman in Harvard Business Review…
Read More2019 EFMD Marcom, External and Alumni Relations Conference
“Being digital” is now a part of everyone’s lives. You can neither avoid nor escape it, so why not embrace it? During our conference, you will: learn more about #branding and #social media get insights on how to combine global outreach with local relevance hear from experts on how to advance your #alumni relations and…
Read MoreExpresso Newspaper: Global Management Challenge, a simulation course offered by SDG received the EOCCS certification
Expresso Newspaper, 21 July 2018 The Global Management Challenge received the EOCCS certification from EFMD Eric Cornuel, CEO of EFMD, with João Matoso Henriques, CEO of SDG, and Keith Pond, EOCCS Director EFMD – The European Foundation for Management Development, a global organisation dedicated to continuous management development and leading certification programs as well as…
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