Posts Tagged ‘marketing’
Why did Sasin School of Management create the position of Chief Impact Officer?
Ian Fenwick, Director of Sasin School of Management together with Dean Outerson, Ambassador, and Writer-in-Residence of Sasin School of Management, describe what led the institution to create the role of Chief Impact officer, now executed by Vasu Srivibha. Soon after I became Director of Sasin School of Management in June 2019, I realised that I…
Read MoreFour ways to adapt your business school content strategy now
It’s been a turbulent time for business schools. Campuses have closed, teaching moved online, and entire teams shifted to home working. Many business school communications teams are engaged in contingency communications and the priorities of keeping students and staff engaged and reassured. At the same time, many are wondering how they can also support the…
Read MoreCommunications, content and collaboration in these difficult times
Toby Roe, Co-founder, Roe Communications, shares his thoughts on how schools can approach the communications challenge in these difficult times, collaborate and come out of the situation stronger. The business education community is adapting to the COVID-19 situation, with many schools switching rapidly to different ways of teaching and operating. Most business schools have already…
Read MoreHow can business schools stay relevant in the digital age?
The recent bustling EFMD Marcom, External & Alumni Relations conference at Desautels Management School at McGill University in Montréal brought 90 participants together. One of them, Andrei Rydzkowski from the Alliance Manchester Business School, shares his insights from the event: Recently, I had the pleasure of attending the EFMD marketing conference in Montreal in which…
Read More2019 EFMD Marcom, External and Alumni Relations Conference
“Being digital” is now a part of everyone’s lives. You can neither avoid nor escape it, so why not embrace it? During our conference, you will: learn more about #branding and #social media get insights on how to combine global outreach with local relevance hear from experts on how to advance your #alumni relations and…
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