Posts Tagged ‘marketing’
Is there a cost-of-studying crisis? Business education provides financial aid
In an effort to prevent student dropouts, address the cost-of-living crisis and see how institutions are practising what they preach, Stephanie Mullins and Alexandre Lopez from specialist business education PR consultancy BlueSky Education take a look at the financial support available within business education. Students must be able to afford the likes of rent, study…
Read MoreDemystifying transformation – 5 ways to transform your business school PR
In June, I had the pleasure of attending the EFMD Marcom, External Relations and Alumni Relations conference at Nyenrode Business Universiteit in the Netherlands. After months of restrictions, it was great to catch up with friends and colleagues from the business school world. The overall theme was: “Demystifying transformation”. Various sessions dived into what that…
Read More9 interesting facts you might not know about 9 business schools
The business education sector is full of intrigue – with surprises about a campus, a building, history or even a name, still arising out of the blue. Associate Director Stephanie Mullins at specialist business education PR consultancy BlueSky Education uncovers some insights into nine institutions. Good stories help to craft a business school’s reputation. Given our long and successful…
Read MoreDo your leads have false or genuine interest?
What do I mean by this title? Well, ask most people who work in higher and executive education what motivates them, and makes their job meaningful. It usually revolves around being involved in work that can help make a positive difference in the world. You’re surrounded by fascinating subject matter and great minds. This is…
Read MoreThe importance of PR in achieving business schools’ SEO goals
Want to improve how far up Google your website ranks compared to a competitor business school? Associate Director Stephanie Mullins and colleague Jonny Stone at specialist business education PR consultancy BlueSky Education discuss how PR can help. Over the last decade or so, Search Engine Optimisation, commonly referred to as SEO, has become a core pillar…
Read MoreA Tale of Two Programmes – How to market a successful executive education programme now?
With executive education under financial pressure due to COVID-19, it’s understandable that teams may be tempted to rush out new products and services. But cutting out the groundwork will inevitably make it more difficult to attract customers – and lead to programmes underperforming. Ensuring a new programme is sustainable depends on three things: knowing your audience, being different and diagnosing potential leads.
Read MoreFuture-Proofing Your Business School Admissions Strategy
How can business school admissions professionals prepare for an uncertain future? Philippe Taza, CEO of Higher Education Marketing, a digital marketing and technology agency dedicated exclusively to the education sector, looks at how to create a strategy that will weather any storm. Future-proofing: the process of anticipating the future and developing methods of minimising the…
Read MoreHow business schools are targeting new markets in search of applicants
Is quantity better than quality? Not always when it comes to student applications says Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education. She explores how business schools are reaching new applicants. As many business schools examine their application numbers, it’s easy to see why more and more are considering including new…
Read MoreReconfiguration of the Enrollment Funnel for B-schools: New GMAC Survey Research
Applications for graduate management education (GME) increased by 2.4 per cent based on the weighted absolute change analysis of 731 programs that responded to the 2019 and 2020 Application Trends Survey. This is a reversal from a decline of 3.1 per cent in the applications last year. This reversal of trends is in line with…
Read MoreWhy your institution’s brand matters so much right now
Experts say promoting a brand during times of crisis strengthens it long into the future. Associate Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts. Your institution’s brand represents who you are, what you stand for, and what you and your faculty can provide. Your brand is what people think…
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