Posts Tagged ‘marketing’
Do your leads have false or genuine interest?
What do I mean by this title? Well, ask most people who work in higher and executive education what motivates them, and makes their job meaningful. It usually revolves around being involved in work that can help make a positive difference in the world. You’re surrounded by fascinating subject matter and great minds. This is…
Read MoreThe importance of PR in achieving business schools’ SEO goals
Want to improve how far up Google your website ranks compared to a competitor business school? Associate Director Stephanie Mullins and colleague Jonny Stone at specialist business education PR consultancy BlueSky Education discuss how PR can help. Over the last decade or so, Search Engine Optimisation, commonly referred to as SEO, has become a core pillar…
Read MoreA Tale of Two Programmes – How to market a successful executive education programme now?
With executive education under financial pressure due to COVID-19, it’s understandable that teams may be tempted to rush out new products and services. But cutting out the groundwork will inevitably make it more difficult to attract customers – and lead to programmes underperforming. Ensuring a new programme is sustainable depends on three things: knowing your audience, being different and diagnosing potential leads.
Read MoreFuture-Proofing Your Business School Admissions Strategy
How can business school admissions professionals prepare for an uncertain future? Philippe Taza, CEO of Higher Education Marketing, a digital marketing and technology agency dedicated exclusively to the education sector, looks at how to create a strategy that will weather any storm. Future-proofing: the process of anticipating the future and developing methods of minimising the…
Read MoreHow business schools are targeting new markets in search of applicants
Is quantity better than quality? Not always when it comes to student applications says Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education. She explores how business schools are reaching new applicants. As many business schools examine their application numbers, it’s easy to see why more and more are considering including new…
Read MoreReconfiguration of the Enrollment Funnel for B-schools: New GMAC Survey Research
Applications for graduate management education (GME) increased by 2.4 per cent based on the weighted absolute change analysis of 731 programs that responded to the 2019 and 2020 Application Trends Survey. This is a reversal from a decline of 3.1 per cent in the applications last year. This reversal of trends is in line with…
Read MoreAchieving successful external engagement in the face of budget, staff and strategic challenges
Lack of budget, absence of strategy, shortage of staff and short-term thinking are the top challenges faced by professional services staff in business schools from a new report published by Roe Communications, CarringtonCrisp and EFMD Global. The report provides insights into the biggest challenges (pre- and post-COVID), the skills needed, budget expenditure and the channels…
Read MoreWhy a business school’s alumni network is key to PR goals
Maintaining good alumni relationships pays off. Stephanie Mullins, Associate Director at specialist business education PR consultancy BlueSky Education, explores how it significantly boosts communications efforts. When talking about PR, it’s often assumed that a business school’s greatest asset is its faculty and its leadership team. While this is often true, both parties do play a major…
Read MoreHow should business schools share their rankings?
How can rankings results be communicated effectively? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts on best practice and avoiding common mistakes. Little more than a month goes by without a new business school league table being released. From the likes of the Financial Times, QS, Forbes, the…
Read MoreKnowing me, knowing you – new research to help business school communicators better understand the challenges and strategies of reaching external stakeholders
EFMD is calling upon external relations, marketing and communications teams to take part in new research into how different business schools are communicating and how they compare to their peers. Working with higher education consultancy CarringtonCrisp and business education communications specialists Roe Communications, the research will address: The biggest barriers and challenges to their work,…
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