EFMD is calling upon external relations, marketing and communications teams to take part in new research into how different business schools are communicating and how they compare to their peers. Working with higher education consultancy CarringtonCrisp and business education communications specialists Roe Communications, the research will address: The biggest barriers and challenges to their work,…

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What does the media want now and how can business schools provide this whilst raising their brand awareness? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts.  I recently co-hosted a live podcast that invited business school professionals to speak about communications and the impact that the COVID-19 pandemic was having.…

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Toby Roe communications

It’s been a turbulent time for business schools. Campuses have closed, teaching moved online, and entire teams shifted to home working. Many business school communications teams are engaged in contingency communications and the priorities of keeping students and staff engaged and reassured. At the same time, many are wondering how they can also support the…

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Communications, content and collaboration in these difficult times

Toby Roe, Co-founder, Roe Communications, shares his thoughts on how schools can approach the communications challenge in these difficult times, collaborate and come out of the situation stronger. The business education community is adapting to the COVID-19 situation, with many schools switching rapidly to different ways of teaching and operating. Most business schools have already…

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2019 EFMD Marcom, External and Alumni Relations conference

The recent bustling EFMD Marcom, External & Alumni Relations conference at Desautels Management School at McGill University in Montréal brought 90 participants together. One of them, Andrei Rydzkowski from the Alliance Manchester Business School, shares his insights from the event: Recently, I had the pleasure of attending the EFMD marketing conference in Montreal in which…

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“Being digital” is now a part of everyone’s lives. You can neither avoid nor escape it, so why not embrace it? During our conference, you will: learn more about #branding and #social media get insights on how to combine global outreach with local relevance hear from experts on how to advance your #alumni relations and…

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