Posts Tagged ‘international student recruitment’
Aalto – a rock in the COVID-19 storm
Is Aalto University School of Business one of the world’s most stable business schools amid crisis? Its Dean, Professor Timo Korkeamäki, discusses the school and its future with Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education. “When the pandemic hit in Finland, we pretty much closed our premises in mid-March and stayed closed…
Read MoreFuture-Proofing Your Business School Admissions Strategy
How can business school admissions professionals prepare for an uncertain future? Philippe Taza, CEO of Higher Education Marketing, a digital marketing and technology agency dedicated exclusively to the education sector, looks at how to create a strategy that will weather any storm. Future-proofing: the process of anticipating the future and developing methods of minimising the…
Read MoreHow business schools are targeting new markets in search of applicants
Is quantity better than quality? Not always when it comes to student applications says Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education. She explores how business schools are reaching new applicants. As many business schools examine their application numbers, it’s easy to see why more and more are considering including new…
Read MoreReconfiguration of the Enrollment Funnel for B-schools: New GMAC Survey Research
Applications for graduate management education (GME) increased by 2.4 per cent based on the weighted absolute change analysis of 731 programs that responded to the 2019 and 2020 Application Trends Survey. This is a reversal from a decline of 3.1 per cent in the applications last year. This reversal of trends is in line with…
Read MoreImpact of COVID-19 on Prospective Students Considering European Business Schools
In the last two decades, the Bologna Process coupled with the increasing pace of globalisation propelled the growth of master’s level enrolment in the business and management programmes in Europe. Many European business schools benefited from the mobility of learners from within Europe and overseas. According to Eurostat, every one out of four students enrolled…
Read MoreCareer fairs as we knew them have changed forever
By Erik Spade, CCO/VP APAC at Highered EFMD Shared Career Services The EFMD Virtual Career Fair Series by Highered, launched in Spring 2020, attracted more than 800 recruiters and 25,000 students and graduates from 112 schools in 35 countries. Since 2017, the Highered Virtual Recruitment Platform has been available to more than 600 EFMD accredited…
Read MoreThe Growth Drivers of Master’s Level Business and Management Degrees in Europe
2019 marked the 20th Anniversary of the Bologna Declaration, which has been transformative in increasing compatibility and comparability of the systems of higher education in Europe and accelerating the mobility of learners. As the Bologna process was unfolding and streamlining various structural and qualitative dimensions, the master’s degree was also growing in its popularity. For example,…
Read MoreA business school for society: a school at the heart of its ecosystem
By Agnes Plessis Brandi, Head of Sales and Company Relationships at Grenoble Ecole de Management and Mark Smith, Dean of Faculty and Professor in Human Resources at Grenoble Ecole de Management. It is essential for an organisation to be firmly anchored in its ecosystem – not least business schools, since supporting organisational performance is part of…
Read MoreThe Global Talent Recruiting Day at MIP Politecnico di Milano goes digital
More than 30 companies and 150 students and a tally of over 300 virtual interviews between students, recruiters and managers attended the event. The first digital Global Talent Recruiting Day wrapped up with 33 companies, 150 students and 320 interviews. The event, aimed at students, recruiters and managers, was organised by MIP Politecnico di Milano…
Read MoreHow to use the media to reach your Business School’s goal
How can business schools effectively use the media to hit their targets? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts. Your institution has a goal. Whether you’d like to be seen as a research-intensive institution, boost student applications to your MBA or perhaps raise your brand awareness in…
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