The importance of PR in achieving business schools’ SEO goals

Want to improve how far up Google your website ranks compared to a competitor business school? Associate Director Stephanie Mullins and colleague Jonny Stone at specialist business education PR consultancy BlueSky Education discuss how PR can help. Over the last decade or so, Search Engine Optimisation, commonly referred to as SEO, has become a core pillar…

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Aalto – a rock in the COVID-19 storm

Aalto School of Business EFMD member tackles Covid-19

Is Aalto University School of Business one of the world’s most stable business schools amid crisis? Its Dean, Professor Timo Korkeamäki, discusses the school and its future with Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education.  “When the pandemic hit in Finland, we pretty much closed our premises in mid-March and stayed closed…

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Future-Proofing Your Business School Admissions Strategy

business school admissions

How can business school admissions professionals prepare for an uncertain future? Philippe Taza, CEO of Higher Education Marketing, a digital marketing and technology agency dedicated exclusively to the education sector, looks at how to create a strategy that will weather any storm.  Future-proofing: the process of anticipating the future and developing methods of minimising the…

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How business schools are targeting new markets in search of applicants

Is quantity better than quality? Not always when it comes to student applications says Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education. She explores how business schools are reaching new applicants. As many business schools examine their application numbers, it’s easy to see why more and more are considering including new…

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Career fairs as we knew them have changed forever

By Erik Spade, CCO/VP APAC at Highered EFMD Shared Career Services The EFMD Virtual Career Fair Series by Highered, launched in Spring 2020, attracted more than 800 recruiters and 25,000 students and graduates from 112 schools in 35 countries. Since 2017, the Highered Virtual Recruitment Platform has been available to more than 600 EFMD accredited…

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The Growth Drivers of Master’s Level Business and Management Degrees in Europe

Graduates with a master's degree in business field in Europe

2019 marked the 20th Anniversary of the Bologna Declaration, which has been transformative in increasing compatibility and comparability of the systems of higher education in Europe and accelerating the mobility of learners. As the Bologna process was unfolding and streamlining various structural and qualitative dimensions, the master’s degree was also growing in its popularity. For example,…

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A business school for society: a school at the heart of its ecosystem

recruitment Grenoble

By Agnes Plessis Brandi, Head of Sales and Company Relationships at Grenoble Ecole de Management and Mark Smith, Dean of Faculty and Professor in Human Resources at Grenoble Ecole de Management. It is essential for an organisation to be firmly anchored in its ecosystem – not least business schools, since supporting organisational performance is part of…

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