Posts Tagged ‘impact’
How business schools are targeting new markets in search of applicants
Is quantity better than quality? Not always when it comes to student applications says Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education. She explores how business schools are reaching new applicants. As many business schools examine their application numbers, it’s easy to see why more and more are considering including new…
Read MoreInternational Business School Suzhou becomes BSIS labelled
We are proud to announce that the Xi’an Jiaotong-Liverpool University International Business School Suzhou (IBSS) has successfully gone through the process of completing the Business School Impact System (BSIS). IBSS, founded in 2013, is the business school of Xi’an Jiaotong-Liverpool University, in Suzhou, China. In September 2020, given the restrictions of the ongoing COVID-19 crisis,…
Read MoreBusiness schools have a responsibility to instigate change, states MIP Dean Federico Frattini
Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education, spoke with Federico Frattini, Dean of MIP Politecnico di Milano in Milan, about the business schools recent ‘B Corp Certification’ – a prestigious recognition awarded to companies for their commitment to building a more inclusive society and continued sustainable development. “Business schools must increasingly…
Read MoreHow business schools maintain impact during the pandemic
How are business schools managing their impact during the Covid-19 pandemic? We invite all deans to take part in the survey and learn more! The comprehensive Business School Impact System (BSIS) assesses an institution’s impact based on seven dimensions and helps institutions set new strategies and communicate clearly with their stakeholders. The current situation, however,…
Read MoreWhy a business school’s alumni network is key to PR goals
Maintaining good alumni relationships pays off. Stephanie Mullins, Associate Director at specialist business education PR consultancy BlueSky Education, explores how it significantly boosts communications efforts. When talking about PR, it’s often assumed that a business school’s greatest asset is its faculty and its leadership team. While this is often true, both parties do play a major…
Read MoreAdapting to the new normality: don’t forget the 3rd mission!
The project IMPALA addresses the challenges faced by the universities and the business schools in evaluating their contribution to local, regional, and national development. It promotes an impact-driven culture for all the components of the institution; from teaching activities to programme management, with the purpose to improve the quality and relevance of the services the…
Read MoreRotterdam School of Management completes the BSIS process
Congratulations to Rotterdam School of Management, Erasmus University (RSM), for completing the rigorous BSIS impact assessment process and proving their significant impact within their region. RSM is part of a public Dutch university, located in Rotterdam, the Netherlands. It has firmly established its reputation of almost 50 years as one of Europe’s most international and…
Read MoreWhat power has the pandemic had? Jyväskylä University School of Business and Economics Dean speaks about the impact
Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education, spoke with Hanna-Leena Pesonen, Dean of the Jyväskylä University School of Business and Economics in Finland, about the coronavirus pandemic’s impact on the institution and the wider industry for an upcoming podcast. “You could say everything has changed,” said Pesonen, who has been…
Read MoreHow should business schools share their rankings?
How can rankings results be communicated effectively? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts on best practice and avoiding common mistakes. Little more than a month goes by without a new business school league table being released. From the likes of the Financial Times, QS, Forbes, the…
Read MoreWhy the Dean is the Secret Weapon to Building a Business School’s Brand
How can the head of a business school rocket an institution’s public image to prominence? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts. Business school Deans have an extensive and complex role in the anatomy of their institution, but the contribution crafting their public image can make to…
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