Posts Tagged ‘COVID-19’
Aalto – a rock in the COVID-19 storm
Is Aalto University School of Business one of the world’s most stable business schools amid crisis? Its Dean, Professor Timo Korkeamäki, discusses the school and its future with Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education. “When the pandemic hit in Finland, we pretty much closed our premises in mid-March and stayed closed…
Read MoreReconfiguration of the Enrollment Funnel for B-schools: New GMAC Survey Research
Applications for graduate management education (GME) increased by 2.4 per cent based on the weighted absolute change analysis of 731 programs that responded to the 2019 and 2020 Application Trends Survey. This is a reversal from a decline of 3.1 per cent in the applications last year. This reversal of trends is in line with…
Read MoreTop 3 Ways COVID-19 Has Changed the Workplace Forever
The coronavirus outbreak at the beginning of the year 2020 has taken the world by storm. With an unexpected turn of events, people have come to the realisation that many things that we considered mandatory previously, can be done rather conveniently. We have been complicating our lives for years and carrying out our works without…
Read MoreWhy your institution’s brand matters so much right now
Experts say promoting a brand during times of crisis strengthens it long into the future. Associate Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts. Your institution’s brand represents who you are, what you stand for, and what you and your faculty can provide. Your brand is what people think…
Read MoreRoehampton: The Business School with a Social Conscience
Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education, spoke with Sunitha Narendran, Director of Roehampton Business School, about a total commitment to equality and diversity for an upcoming podcast. “One of the things that is very important to me is that we need to give opportunities to everyone,” says Professor and…
Read MoreWhy a business school’s alumni network is key to PR goals
Maintaining good alumni relationships pays off. Stephanie Mullins, Associate Director at specialist business education PR consultancy BlueSky Education, explores how it significantly boosts communications efforts. When talking about PR, it’s often assumed that a business school’s greatest asset is its faculty and its leadership team. While this is often true, both parties do play a major…
Read MoreThe future of business education? Investing in digital and a new breed of academic, says Lancaster University Management School Dean Angus Laing
Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education, spoke with Angus Laing, Dean of Lancaster University Management School, about the coronavirus pandemic’s impact on the institution and the wider industry for an upcoming podcast. “We know how conservative academic colleagues can be,” says Laing – who has led the school since…
Read MoreFrom Adaptation to Innovation: How the Corona Pandemic Changed Business Education
Written by Andreas Rasche, Associate Dean of Copenhagen Business School and EFMD Executive Academy Alumni and Jordi Diaz, Dean of EADA Business School and Director of EFMD Executive Academy How did the Corona pandemic affect business schools around the world? How do schools prepare for an uncertain Fall Term? Seeking answers to these questions, EFMD…
Read MoreTime for change says Dana Brown, Dean of Sprott School of Business, Carleton University
Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education, spoke with Dana Brown, Dean of the Sprott School of Business at Carleton University in Canada, about the coronavirus pandemic’s impact on the institution and the wider industry for an upcoming podcast. “We don’t want to go back to the way things were, we want…
Read MoreLatest corporate recruiters trends. Join GMAC webinar on 1 October 2020
The Graduate Management Admission Council (GMAC) is a global, mission-driven association of leading graduate business schools. Founded in 1953, GMAC is actively committed to advancing the art and science of admissions by convening and representing the industry and offering best-in-class products and services for schools and students. See the original post here. GMAC conducts the…
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