EFMD is calling upon external relations, marketing and communications teams to take part in new research into how different business schools are communicating and how they compare to their peers. Working with higher education consultancy CarringtonCrisp and business education communications specialists Roe Communications, the research will address: The biggest barriers and challenges to their work,…

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BlueSky PR post-covid-19

Léon Laulusa of ESCP Business School tells Stephanie Mullins, Account Director at BlueSky Education, how the Covid-19 pandemic has thrust the world into a “new normal” and what the implications are for educating the business leaders of the future. Here’s what he had to say… Over the two centuries of its existence, ESCP Business School…

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How can business schools effectively share their expertise now that the public are hungry to hear from experts? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts on what the impact of the pandemic has been on audiences – and how business schools can best use this time to…

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What does the media want now and how can business schools provide this whilst raising their brand awareness? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts.  I recently co-hosted a live podcast that invited business school professionals to speak about communications and the impact that the COVID-19 pandemic was having.…

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Smaranda Boroş, Professor of Cross-Cultural Management, at Vlerick Business School, Belgium, reflects on the current situation. I am an absolute loner. I admit that most of the time I am enjoying this reclusive period in my life. But as more and more time passes in solitary confinement, I understand better and better why prison is…

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During these unusual and uncertain times, adapting to different working environments has become a global norm. With Higher Education organisations temporarily closing their doors, we turn to technology to assist with virtual teaching and maintain vital communication with students and amongst colleagues. David Cockayne, Senior lecturer in Marketing at the University of Liverpool Management School,…

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Covid-19 Weekly Update From Grenoble Ecole de Management’s Experts Issue No.3 #Togetherathome Grenoble Ecole de Management brings to you its third Covid-19 update, with opinions from its Experts, on the global evolutions they foresee in: labor loaning, universal basic income, cultural models, bank rescue plans and the luxury industry. Issue No.1 (higher education, technology, environment…).…

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Moving quickly to teaching cases online?

Supporting the case community As Coronavirus (COVID-19) causes the usual delivery of programmes around the world to be disrupted, making the move to teaching cases online quickly will be a huge challenge for many, both technically and pedagogically. The Case Centre has been working on a range of ways to support the case community during…

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