Posts Tagged ‘COVID-19’
Dean of the Sprott School of Business on the role of business schools in social impact
On 23 April, EFMD Global hosted an online panel discussion called Reflections on Social Impact During a Global Pandemic. The panel brought together leaders from business schools worldwide to talk about their view of social responsibility, their institutions’ goals and actions to make a positive impact, and how the COVID-19 pandemic affected those things. Dana…
Read MoreWhy 2021 is a good time for an MBA
Vaccines are being rolled out but the economy still needs time to recover, so is this prime time to head to business school? Associate Director Stephanie Mullins and colleague Kyle Grizzell at specialist business education PR consultancy BlueSky Education speak to experts and discuss further. Now much of the business education sector has come to…
Read MoreBusiness education takeaways from 2020
What has 2020 taught us? Associate Director Stephanie Mullins and colleague Jonny Stone at specialist business education PR consultancy BlueSky Education discuss. As the year comes to a close, it would be appropriate to say that 2020 has been challenging to say least. For many, this year will forever be remembered for one thing – COVID-19. The pandemic…
Read MoreAalto – a rock in the COVID-19 storm
Is Aalto University School of Business one of the world’s most stable business schools amid crisis? Its Dean, Professor Timo Korkeamäki, discusses the school and its future with Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education. “When the pandemic hit in Finland, we pretty much closed our premises in mid-March and stayed closed…
Read MoreReconfiguration of the Enrollment Funnel for B-schools: New GMAC Survey Research
Applications for graduate management education (GME) increased by 2.4 per cent based on the weighted absolute change analysis of 731 programs that responded to the 2019 and 2020 Application Trends Survey. This is a reversal from a decline of 3.1 per cent in the applications last year. This reversal of trends is in line with…
Read MoreWhy your institution’s brand matters so much right now
Experts say promoting a brand during times of crisis strengthens it long into the future. Associate Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts. Your institution’s brand represents who you are, what you stand for, and what you and your faculty can provide. Your brand is what people think…
Read MoreRoehampton: The Business School with a Social Conscience
Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education, spoke with Sunitha Narendran, Director of Roehampton Business School, about a total commitment to equality and diversity for an upcoming podcast. “One of the things that is very important to me is that we need to give opportunities to everyone,” says Professor and…
Read MoreWhy a business school’s alumni network is key to PR goals
Maintaining good alumni relationships pays off. Stephanie Mullins, Associate Director at specialist business education PR consultancy BlueSky Education, explores how it significantly boosts communications efforts. When talking about PR, it’s often assumed that a business school’s greatest asset is its faculty and its leadership team. While this is often true, both parties do play a major…
Read MoreThe future of business education? Investing in digital and a new breed of academic, says Lancaster University Management School Dean Angus Laing
Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education, spoke with Angus Laing, Dean of Lancaster University Management School, about the coronavirus pandemic’s impact on the institution and the wider industry for an upcoming podcast. “We know how conservative academic colleagues can be,” says Laing – who has led the school since…
Read MoreTime for change says Dana Brown, Dean of Sprott School of Business, Carleton University
Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education, spoke with Dana Brown, Dean of the Sprott School of Business at Carleton University in Canada, about the coronavirus pandemic’s impact on the institution and the wider industry for an upcoming podcast. “We don’t want to go back to the way things were, we want…
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