Posts Tagged ‘COVID-19’
Reconfiguration of the Enrollment Funnel for B-schools: New GMAC Survey Research
Applications for graduate management education (GME) increased by 2.4 per cent based on the weighted absolute change analysis of 731 programs that responded to the 2019 and 2020 Application Trends Survey. This is a reversal from a decline of 3.1 per cent in the applications last year. This reversal of trends is in line with…
Read MoreWhy your institution’s brand matters so much right now
Experts say promoting a brand during times of crisis strengthens it long into the future. Associate Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts. Your institution’s brand represents who you are, what you stand for, and what you and your faculty can provide. Your brand is what people think…
Read MoreRoehampton: The Business School with a Social Conscience
Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education, spoke with Sunitha Narendran, Director of Roehampton Business School, about a total commitment to equality and diversity for an upcoming podcast. “One of the things that is very important to me is that we need to give opportunities to everyone,” says Professor and…
Read MoreWhy a business school’s alumni network is key to PR goals
Maintaining good alumni relationships pays off. Stephanie Mullins, Associate Director at specialist business education PR consultancy BlueSky Education, explores how it significantly boosts communications efforts. When talking about PR, it’s often assumed that a business school’s greatest asset is its faculty and its leadership team. While this is often true, both parties do play a major…
Read MoreThe future of business education? Investing in digital and a new breed of academic, says Lancaster University Management School Dean Angus Laing
Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education, spoke with Angus Laing, Dean of Lancaster University Management School, about the coronavirus pandemic’s impact on the institution and the wider industry for an upcoming podcast. “We know how conservative academic colleagues can be,” says Laing – who has led the school since…
Read MoreTime for change says Dana Brown, Dean of Sprott School of Business, Carleton University
Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education, spoke with Dana Brown, Dean of the Sprott School of Business at Carleton University in Canada, about the coronavirus pandemic’s impact on the institution and the wider industry for an upcoming podcast. “We don’t want to go back to the way things were, we want…
Read MoreLatest corporate recruiters trends. Join GMAC webinar on 1 October 2020
The Graduate Management Admission Council (GMAC) is a global, mission-driven association of leading graduate business schools. Founded in 1953, GMAC is actively committed to advancing the art and science of admissions by convening and representing the industry and offering best-in-class products and services for schools and students. See the original post here. GMAC conducts the…
Read MoreCOVID, The Teacher: We, The Clever
In my last blog I mentioned how every day I was discovering new things that COVID was teaching me, and ended with a thought-provoking question: What insights and discoveries are you making? So let’s take it a few steps further. Ninety-three year old Chilean philosopher Gaston Soublette observes that our civilization is increasingly being externalized,…
Read MoreWill future learning and teaching be affected by the Covid-19 pandemic?
Professor José Ramón Cobo-Benita of ESCP Business School tells Stephanie Mullins, Associate Director at BlueSky Education, about the learning and teaching of tomorrow. Here’s what he had to say… In recent months, higher education institutions have demonstrated their significant ability to adapt very quickly to the crisis, with flexibility. But how many of those had…
Read MoreWhat power has the pandemic had? Jyväskylä University School of Business and Economics Dean speaks about the impact
Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education, spoke with Hanna-Leena Pesonen, Dean of the Jyväskylä University School of Business and Economics in Finland, about the coronavirus pandemic’s impact on the institution and the wider industry for an upcoming podcast. “You could say everything has changed,” said Pesonen, who has been…
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