Edtech in business schools and how to promote it

Prendo simulations

The business education sector is a hub for innovation, but how can schools best share their progress? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts.  Across the globe, business schools have been introducing technology into their programmes in order to meet the educational needs of students, destined for an…

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How to use the media to reach your Business School’s goal

BlueSky_PR

How can business schools effectively use the media to hit their targets? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts.  Your institution has a goal. Whether you’d like to be seen as a research-intensive institution, boost student applications to your MBA or perhaps raise your brand awareness in…

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How can business schools stay relevant in the digital age?

2019 EFMD Marcom, External and Alumni Relations conference

The recent bustling EFMD Marcom, External & Alumni Relations conference at Desautels Management School at McGill University in Montréal brought 90 participants together. One of them, Andrei Rydzkowski from the Alliance Manchester Business School, shares his insights from the event: Recently, I had the pleasure of attending the EFMD marketing conference in Montreal in which…

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Sharing your research with the media

Business schools spend a lot of time talking about combining academic quality with practical application. Ideally, all research from business schools would be both academically rigorous and appealing to practitioners. The reality, of course, is that much research is not that accessible to non-academic audiences. Debra L. Shapiro and Bradley Kirkman in Harvard Business Review…

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2019 EFMD Marcom, External and Alumni Relations Conference

“Being digital” is now a part of everyone’s lives. You can neither avoid nor escape it, so why not embrace it? During our conference, you will: learn more about #branding and #social media get insights on how to combine global outreach with local relevance hear from experts on how to advance your #alumni relations and…

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