“We want to be in the FT…”

In over 20 years as a media relations professional, I think I must have heard this phrase hundreds of times from business schools wanting media coverage for a particular story. But all too often, the FT is not actually the best outlet for what they want to achieve. Don’t get me wrong. The Financial Times…

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How should business schools share their rankings?

How can rankings results be communicated effectively? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts on best practice and avoiding common mistakes.  Little more than a month goes by without a new business school league table being released. From the likes of the Financial Times, QS, Forbes, the…

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Knowing me, knowing you – new research to help business school communicators better understand the challenges and strategies of reaching external stakeholders

EFMD is calling upon external relations, marketing and communications teams to take part in new research into how different business schools are communicating and how they compare to their peers. Working with higher education consultancy CarringtonCrisp and business education communications specialists Roe Communications, the research will address: The biggest barriers and challenges to their work,…

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How business schools can succeed in the new age of the expert

How can business schools effectively share their expertise now that the public are hungry to hear from experts? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts on what the impact of the pandemic has been on audiences – and how business schools can best use this time to…

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Raising business school brand awareness during the COVID-19 pandemic

What does the media want now and how can business schools provide this whilst raising their brand awareness? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts.  I recently co-hosted a live podcast that invited business school professionals to speak about communications and the impact that the COVID-19 pandemic was having.…

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Four ways to adapt your business school content strategy now

Toby Roe communications

It’s been a turbulent time for business schools. Campuses have closed, teaching moved online, and entire teams shifted to home working. Many business school communications teams are engaged in contingency communications and the priorities of keeping students and staff engaged and reassured. At the same time, many are wondering how they can also support the…

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How business schools can provide reassurance in the media during the COVID-19 pandemic

How can business schools effectively use the media to share reassuring stories during the corona virus pandemic? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts.  The business school community is facing one of its greatest challenges in this generation, COVID-19, which has led to many schools switching to different ways…

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Communications, content and collaboration in these difficult times

Communications, content and collaboration in these difficult times

Toby Roe, Co-founder, Roe Communications, shares his thoughts on how schools can approach the communications challenge in these difficult times, collaborate and come out of the situation stronger. The business education community is adapting to the COVID-19 situation, with many schools switching rapidly to different ways of teaching and operating. Most business schools have already…

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Measuring ROI from Business School PR

How can business schools ensure their media budget is being spent effectively? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts.  At conferences and business education events, I am often asked about the sort of return on investment (ROI) that can be expected from hiring a public relations (PR) agency or…

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