Posts Tagged ‘communications’
Demystifying transformation – 5 ways to transform your business school PR
In June, I had the pleasure of attending the EFMD Marcom, External Relations and Alumni Relations conference at Nyenrode Business Universiteit in the Netherlands. After months of restrictions, it was great to catch up with friends and colleagues from the business school world. The overall theme was: “Demystifying transformation”. Various sessions dived into what that…
Read MoreThe importance of sharing academic research with the media
Academics and journalists both seek to communicate the truth through their writing. Communications experts Stephanie Mullins and Jamie Hose from specialist PR consultancy BlueSky Education explore how researchers and reporters should be close partners, striving for the same goal in different mediums, yet for many members of faculty in higher education institutions interacting with the…
Read MoreBrammer is Back: Professor returns to University of Bath School of Management as Dean
Professor Stephen Brammer completed a full circle when he became the Dean of the School of Management at the University of Bath last year – the institution where he began his career in 1998. He speaks to Stephanie Mullins, Associate Director of BlueSky Education, a specialist communications consultancy, about returning to the institution as Dean…
Read More9 interesting facts you might not know about 9 business schools
The business education sector is full of intrigue – with surprises about a campus, a building, history or even a name, still arising out of the blue. Associate Director Stephanie Mullins at specialist business education PR consultancy BlueSky Education uncovers some insights into nine institutions. Good stories help to craft a business school’s reputation. Given our long and successful…
Read MoreFive signs that you might need a different media relations strategy
How do you measure whether your business school’s media relations activities are working? In our experience, business schools use similar metrics to measure the success (or otherwise) of their media relations. Often, these include volume or quality of coverage, whether they are hitting their target media, or share of voice versus peers. All of these…
Read MoreThe importance of PR in achieving business schools’ SEO goals
Want to improve how far up Google your website ranks compared to a competitor business school? Associate Director Stephanie Mullins and colleague Jonny Stone at specialist business education PR consultancy BlueSky Education discuss how PR can help. Over the last decade or so, Search Engine Optimisation, commonly referred to as SEO, has become a core pillar…
Read MoreBusiness education takeaways from 2020
What has 2020 taught us? Associate Director Stephanie Mullins and colleague Jonny Stone at specialist business education PR consultancy BlueSky Education discuss. As the year comes to a close, it would be appropriate to say that 2020 has been challenging to say least. For many, this year will forever be remembered for one thing – COVID-19. The pandemic…
Read MoreHow business schools are targeting new markets in search of applicants
Is quantity better than quality? Not always when it comes to student applications says Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education. She explores how business schools are reaching new applicants. As many business schools examine their application numbers, it’s easy to see why more and more are considering including new…
Read MoreWhy your institution’s brand matters so much right now
Experts say promoting a brand during times of crisis strengthens it long into the future. Associate Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts. Your institution’s brand represents who you are, what you stand for, and what you and your faculty can provide. Your brand is what people think…
Read MoreAchieving successful external engagement in the face of budget, staff and strategic challenges
Lack of budget, absence of strategy, shortage of staff and short-term thinking are the top challenges faced by professional services staff in business schools from a new report published by Roe Communications, CarringtonCrisp and EFMD Global. The report provides insights into the biggest challenges (pre- and post-COVID), the skills needed, budget expenditure and the channels…
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