Communications, content and collaboration in these difficult times

Toby Roe, Co-founder, Roe Communications, shares his thoughts on how schools can approach the communications challenge in these difficult times, collaborate and come out of the situation stronger. The business education community is adapting to the COVID-19 situation, with many schools switching rapidly to different ways of teaching and operating. Most business schools have already…

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How can business schools ensure their media budget is being spent effectively? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts.  At conferences and business education events, I am often asked about the sort of return on investment (ROI) that can be expected from hiring a public relations (PR) agency or…

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Prendo simulations

The business education sector is a hub for innovation, but how can schools best share their progress? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts.  Across the globe, business schools have been introducing technology into their programmes in order to meet the educational needs of students, destined for an…

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BlueSky_PR

How can business schools effectively use the media to hit their targets? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts.  Your institution has a goal. Whether you’d like to be seen as a research-intensive institution, boost student applications to your MBA or perhaps raise your brand awareness in…

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Business schools spend a lot of time talking about combining academic quality with practical application. Ideally, all research from business schools would be both academically rigorous and appealing to practitioners. The reality, of course, is that much research is not that accessible to non-academic audiences. Debra L. Shapiro and Bradley Kirkman in Harvard Business Review…

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