Marcoms professionals in business schools face an uncertain future, having to deal with growing tensions in their institutions.  The new Knowing Me Knowing You report from Roe Communications, CarringtonCrisp and EFMD Global discovered budget challenges, lack of clear strategy, geopolitical uncertainty and inevitably, having to deal with the impact of AI. Teams are being asked…

Marketing, communications, external relations, and alumni engagement teams within business schools are working under heightened expectations. Institutions are seeking clearer evidence of impact, while technological developments and shifting institutional priorities continue to reshape how these functions operate. In response, EFMD, in collaboration with CarringtonCrisp and Roe Communications, is launching the latest edition of the Knowing…

At Woxsen University, we understand that the value of education is not a one-way journey; it’s a circle of learning, leadership and the legacy that follows. This belief turned real when, on Friday, 26 September, one of our alumni, Mr Eshith Karnam, a Programme Manager at Amazon, came back to his college and gave a…

The digital renaissance has completely transformed the facets of marketing, and it is now Marketing 4.0. The rise of social media has encouraged consumers and changed the way brands share information with (and vice versa) their customers. Social media marketing influences the ability of marketers to communicate with the target market, build brand loyalty and…

Are you new to recruitment, admissions or marketing within a business school? Would you like to strengthen your effectiveness in these areas? The Admissions Institute for New Professionals (AINP) Europe offers a comprehensive foundation for those starting their careers in recruitment, admissions and marketing within graduate management education. The programme is most suitable for participants…

Matt Symonds is one of the most well-known names in business education. We sit down with him to find out more about him, what he’s focusing on right now, and his thoughts on the state of business schools today. From the individual who has created world-renowned rankings, articles and more for this industry, here are…