9 interesting facts you might not know about 9 business schools

9 facts about business schools

The business education sector is full of intrigue – with surprises about a campus, a building, history or even a name, still arising out of the blue. Associate Director Stephanie Mullins at specialist business education PR consultancy BlueSky Education uncovers some insights into nine institutions. Good stories help to craft a business school’s reputation. Given our long and successful…

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Five signs that you might need a different media relations strategy

media relations strategy Toby Roe EFMD

How do you measure whether your business school’s media relations activities are working? In our experience, business schools use similar metrics to measure the success (or otherwise) of their media relations. Often, these include volume or quality of coverage, whether they are hitting their target media, or share of voice versus peers. All of these…

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The importance of PR in achieving business schools’ SEO goals

Want to improve how far up Google your website ranks compared to a competitor business school? Associate Director Stephanie Mullins and colleague Jonny Stone at specialist business education PR consultancy BlueSky Education discuss how PR can help. Over the last decade or so, Search Engine Optimisation, commonly referred to as SEO, has become a core pillar…

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Business education takeaways from 2020

What has 2020 taught us? Associate Director Stephanie Mullins and colleague Jonny Stone at specialist business education PR consultancy BlueSky Education discuss. As the year comes to a close, it would be appropriate to say that 2020 has been challenging to say least. For many, this year will forever be remembered for one thing – COVID-19. The pandemic…

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How business schools are targeting new markets in search of applicants

Is quantity better than quality? Not always when it comes to student applications says Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education. She explores how business schools are reaching new applicants. As many business schools examine their application numbers, it’s easy to see why more and more are considering including new…

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Why your institution’s brand matters so much right now

Experts say promoting a brand during times of crisis strengthens it long into the future. Associate Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts. Your institution’s brand represents who you are, what you stand for, and what you and your faculty can provide. Your brand is what people think…

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Achieving successful external engagement in the face of budget, staff and strategic challenges

Lack of budget, absence of strategy, shortage of staff and short-term thinking are the top challenges faced by professional services staff in business schools from a new report published by Roe Communications, CarringtonCrisp and EFMD Global. The report provides insights into the biggest challenges (pre- and post-COVID), the skills needed, budget expenditure and the channels…

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Why a business school’s alumni network is key to PR goals

Maintaining good alumni relationships pays off. Stephanie Mullins, Associate Director at specialist business education PR consultancy BlueSky Education, explores how it significantly boosts communications efforts.  When talking about PR, it’s often assumed that a business school’s greatest asset is its faculty and its leadership team. While this is often true, both parties do play a major…

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What power has the pandemic had? Jyväskylä University School of Business and Economics Dean speaks about the impact

Bluesky education Jyvaskala

Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education, spoke with Hanna-Leena Pesonen, Dean of the Jyväskylä University School of Business and Economics in Finland, about the coronavirus pandemic’s impact on the institution and the wider industry for an upcoming podcast. “You could say everything has changed,” said Pesonen, who has been…

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