EFMD is calling upon external relations, marketing and communications teams to take part in new research into how different business schools are communicating and how they compare to their peers. Working with higher education consultancy CarringtonCrisp and business education communications specialists Roe Communications, the research will address: The biggest barriers and challenges to their work,…

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How can business schools effectively share their expertise now that the public are hungry to hear from experts? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts on what the impact of the pandemic has been on audiences – and how business schools can best use this time to…

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What does the media want now and how can business schools provide this whilst raising their brand awareness? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts.  I recently co-hosted a live podcast that invited business school professionals to speak about communications and the impact that the COVID-19 pandemic was having.…

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Toby Roe communications

It’s been a turbulent time for business schools. Campuses have closed, teaching moved online, and entire teams shifted to home working. Many business school communications teams are engaged in contingency communications and the priorities of keeping students and staff engaged and reassured. At the same time, many are wondering how they can also support the…

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How can business schools effectively use the media to share reassuring stories during the corona virus pandemic? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts.  The business school community is facing one of its greatest challenges in this generation, COVID-19, which has led to many schools switching to different ways…

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Communications, content and collaboration in these difficult times

Toby Roe, Co-founder, Roe Communications, shares his thoughts on how schools can approach the communications challenge in these difficult times, collaborate and come out of the situation stronger. The business education community is adapting to the COVID-19 situation, with many schools switching rapidly to different ways of teaching and operating. Most business schools have already…

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How can business schools ensure their media budget is being spent effectively? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts.  At conferences and business education events, I am often asked about the sort of return on investment (ROI) that can be expected from hiring a public relations (PR) agency or…

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Prendo simulations

The business education sector is a hub for innovation, but how can schools best share their progress? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts.  Across the globe, business schools have been introducing technology into their programmes in order to meet the educational needs of students, destined for an…

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BlueSky_PR

How can business schools effectively use the media to hit their targets? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts.  Your institution has a goal. Whether you’d like to be seen as a research-intensive institution, boost student applications to your MBA or perhaps raise your brand awareness in…

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2019 EFMD Marcom, External and Alumni Relations conference

The recent bustling EFMD Marcom, External & Alumni Relations conference at Desautels Management School at McGill University in Montréal brought 90 participants together. One of them, Andrei Rydzkowski from the Alliance Manchester Business School, shares his insights from the event: Recently, I had the pleasure of attending the EFMD marketing conference in Montreal in which…

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