Why 2021 is a good time for an MBA

Vaccines are being rolled out but the economy still needs time to recover, so is this prime time to head to business school? Associate Director Stephanie Mullins and colleague Kyle Grizzell at specialist business education PR consultancy BlueSky Education speak to experts and discuss further. Now much of the business education sector has come to…

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Why some managers treat employees fairly while others don’t

Professor Marius van Dijke of Rotterdam School of Management (RSM), Erasmus University, tells Stephanie Mullins, Associate Director of BlueSky Education, about leaders who value fairness and why it’s so beneficial. Here are his thoughts:  In a perfect world, this article wouldn’t exist. All managers would act fairly to all employees, and that would be that. But…

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The importance of PR in achieving business schools’ SEO goals

Want to improve how far up Google your website ranks compared to a competitor business school? Associate Director Stephanie Mullins and colleague Jonny Stone at specialist business education PR consultancy BlueSky Education discuss how PR can help. Over the last decade or so, Search Engine Optimisation, commonly referred to as SEO, has become a core pillar…

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Business education takeaways from 2020

What has 2020 taught us? Associate Director Stephanie Mullins and colleague Jonny Stone at specialist business education PR consultancy BlueSky Education discuss. As the year comes to a close, it would be appropriate to say that 2020 has been challenging to say least. For many, this year will forever be remembered for one thing – COVID-19. The pandemic…

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How business schools are targeting new markets in search of applicants

Is quantity better than quality? Not always when it comes to student applications says Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education. She explores how business schools are reaching new applicants. As many business schools examine their application numbers, it’s easy to see why more and more are considering including new…

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Why your institution’s brand matters so much right now

Experts say promoting a brand during times of crisis strengthens it long into the future. Associate Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts. Your institution’s brand represents who you are, what you stand for, and what you and your faculty can provide. Your brand is what people think…

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Roehampton: The Business School with a Social Conscience

Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education, spoke with Sunitha Narendran, Director of Roehampton Business School, about a total commitment to equality and diversity for an upcoming podcast. “One of the things that is very important to me is that we need to give opportunities to everyone,” says Professor and…

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Why a business school’s alumni network is key to PR goals

Maintaining good alumni relationships pays off. Stephanie Mullins, Associate Director at specialist business education PR consultancy BlueSky Education, explores how it significantly boosts communications efforts.  When talking about PR, it’s often assumed that a business school’s greatest asset is its faculty and its leadership team. While this is often true, both parties do play a major…

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Time for change says Dana Brown, Dean of Sprott School of Business, Carleton University

Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education, spoke with Dana Brown, Dean of the Sprott School of Business at Carleton University in Canada, about the coronavirus pandemic’s impact on the institution and the wider industry for an upcoming podcast. “We don’t want to go back to the way things were, we want…

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How should business schools share their rankings?

How can rankings results be communicated effectively? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts on best practice and avoiding common mistakes.  Little more than a month goes by without a new business school league table being released. From the likes of the Financial Times, QS, Forbes, the…

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