How should business schools share their rankings?

How can rankings results be communicated effectively? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts on best practice and avoiding common mistakes.  Little more than a month goes by without a new business school league table being released. From the likes of the Financial Times, QS, Forbes, the…

Read More

How business schools are targeting new markets in search of applicants

Is quantity better than quality? Not always when it comes to student applications says Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education. She explores how business schools are reaching new applicants. As many business schools examine their application numbers, it’s easy to see why more and more are considering including new…

Read More

Business school expansions boom

business school expansion

At a glance, business schools might seem like stationary entities. From a distance, it might seem that these institutions rarely change, let alone grow. Upon closer inspection, however, business schools are, quite frankly, some of the fastest-evolving organisations out there. Business education PR experts Stephanie Mullins and Jonny Stone from specialist communications consultancy BlueSky Education take a…

Read More

Is there a cost-of-studying crisis? Business education provides financial aid

financial aid

In an effort to prevent student dropouts, address the cost-of-living crisis and see how institutions are practising what they preach, Stephanie Mullins and Alexandre Lopez from specialist business education PR consultancy BlueSky Education take a look at the financial support available within business education. Students must be able to afford the likes of rent, study…

Read More

How business schools bolster the healthcare sector

picture of hospital

Since the beginning of the Covid-19 pandemic, the difficulties and challenges global healthcare systems face have become more evident. Some business schools are addressing these challenges by offering business and management education aimed specifically at those working within the healthcare sector. Specialist PR consultants Stephanie Mullins and Kyle Grizzell from specialist public relations consultancy BlueSky…

Read More

Why stewardship is now at the forefront of business education

stewardship in education

Business schools play an important role in educating the leaders of our future, in fact, they are perfectly positioned to influence issues like sustainability. Business education PR experts Stephanie Mullins and Kate Mowbray from specialist consultancy BlueSky Education take a closer look at how graduates should become “stewards of the future of humanity and the earth”. …

Read More

The importance of sharing academic research with the media

academic research and media

Academics and journalists both seek to communicate the truth through their writing. Communications experts Stephanie Mullins and Jamie Hose from specialist PR consultancy BlueSky Education explore how researchers and reporters should be close partners, striving for the same goal in different mediums, yet for many members of faculty in higher education institutions interacting with the…

Read More

Studying business in the Nordics

nordic business schools

Why are so many people seeking business education in the Nordics? PR experts Stephanie Mullins and Kyle Grizzell from specialist consultancy BlueSky Education explore further.  The Nordics are a geographical and cultural region situated within Northern Europe and the North Atlantic, including these five countries: Denmark, Finland, Iceland, Norway, and Sweden. These five countries frequently…

Read More

Why business schools are ideally positioned to address the convergence of business and technology

POLIMI

Vittorio Chiesa, Chairman at POLIMI Graduate School of Management, tells Stephanie Mullins and EFMD Global why business schools are so well placed at the intersection of business and technology. Here’s what he said: Technology is a major engine of change, and digitalisation infiltrates across all sectors – sustainability, healthcare, finance, the list goes on. In…

Read More