The COVID-19 pandemic will have a broad and long-lasting impact on our economies, health care systems, social systems, the environment and business operations. While the virus has demonstrated our global inter-connectedness, existing divides are becoming starker and isolationism is growing. The future is uncertain, which itself creates new levels of anxiety and mental health challenges.…

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What does the media want now and how can business schools provide this whilst raising their brand awareness? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts.  I recently co-hosted a live podcast that invited business school professionals to speak about communications and the impact that the COVID-19 pandemic was having.…

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Business schools are sometimes Schools of Management, Schools of Business and Economics, Faculties of Business and Law, and, now, in a number of cases a School of Business and Society. Increasingly, schools recognise that business cannot be studied in isolation and the same is true of prospective Masters students. The 2020 Tomorrow’s Masters report, published…

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During these unusual and uncertain times, adapting to different working environments has become a global norm. With Higher Education organisations temporarily closing their doors, we turn to technology to assist with virtual teaching and maintain vital communication with students and amongst colleagues. David Cockayne, Senior lecturer in Marketing at the University of Liverpool Management School,…

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The Academy of Business in Society is organizing a flagship event Knowledge Into Action Forum on this year’s theme: “Towards a Circular Economy in Business Practice and Education” in an online format to bring ABIS’ business-academic network together in a virtual experience to discuss Circular Economy issues. The circular economy vision has been gaining more…

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Toby Roe communications

It’s been a turbulent time for business schools. Campuses have closed, teaching moved online, and entire teams shifted to home working. Many business school communications teams are engaged in contingency communications and the priorities of keeping students and staff engaged and reassured. At the same time, many are wondering how they can also support the…

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How can business schools effectively use the media to share reassuring stories during the corona virus pandemic? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts.  The business school community is facing one of its greatest challenges in this generation, COVID-19, which has led to many schools switching to different ways…

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Communications, content and collaboration in these difficult times

Toby Roe, Co-founder, Roe Communications, shares his thoughts on how schools can approach the communications challenge in these difficult times, collaborate and come out of the situation stronger. The business education community is adapting to the COVID-19 situation, with many schools switching rapidly to different ways of teaching and operating. Most business schools have already…

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Covid-19_blog

The spread of coronavirus is affecting organisations across the globe; thus, over the next days and weeks, we are inviting you to share insights and experience of how you deal with the situation. The coronavirus is having a significant impact on individuals, but it is equally affecting how business education and corporate institutions operate across…

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