Diagnosing false interest

What do I mean by this title? Well, ask most people who work in higher and executive education what motivates them, and makes their job meaningful. It usually revolves around being involved in work that can help make a positive difference in the world. You’re surrounded by fascinating subject matter and great minds. This is…

Read More

When: 24–27 August 2021 Who: Researchers active in entrepreneurship, innovation and technology management domains. Innovators, entrepreneurs and industry leaders, representing diverse types of companies and industries. Why: The conference aims to bring together researchers and practitioners all over the world to share their unique knowledge and experience. Conference topics reflect a wide range of discipline-based, but also interdisciplinary…

Read More
Digitalisation in higher education_Andreas Kaplan_ESCP_EFMD

Most recently with Covid-19, everybody recognises that offline and online courses each both have their advantages and disadvantages. In the future, cases will be rare where it makes sense to offer an entire curriculum on-site only. The same applies to purely online programmes, although there is now more rationale for an online-only than a fully…

Read More

Want to improve how far up Google your website ranks compared to a competitor business school? Associate Director Stephanie Mullins and colleague Jonny Stone at specialist business education PR consultancy BlueSky Education discuss how PR can help. Over the last decade or so, Search Engine Optimisation, commonly referred to as SEO, has become a core pillar…

Read More

What has 2020 taught us? Associate Director Stephanie Mullins and colleague Jonny Stone at specialist business education PR consultancy BlueSky Education discuss. As the year comes to a close, it would be appropriate to say that 2020 has been challenging to say least. For many, this year will forever be remembered for one thing – COVID-19. The pandemic…

Read More
Executive-education-The-Tale-of-two-programmes_EFMD blog

With executive education under financial pressure due to COVID-19, it’s understandable that teams may be tempted to rush out new products and services. But cutting out the groundwork will inevitably make it more difficult to attract customers – and lead to programmes underperforming. Ensuring a new programme is sustainable depends on three things: knowing your audience, being different and diagnosing potential leads.

Read More
Aalto School of Business EFMD member tackles Covid-19

Is Aalto University School of Business one of the world’s most stable business schools amid crisis? Its Dean, Professor Timo Korkeamäki, discusses the school and its future with Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education.  “When the pandemic hit in Finland, we pretty much closed our premises in mid-March and stayed closed…

Read More

The AUC School of Business has a well-established culture of continuous improvement. The cornerstone of this culture is assessment. The periodically reviewed assessment plan of the school captures the extent to which the school attains school-level and program-level learning goals. This exercise ensures a consistently high level of quality among students in terms of skills…

Read More