Experts say promoting a brand during times of crisis strengthens it long into the future. Associate Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts. Your institution’s brand represents who you are, what you stand for, and what you and your faculty can provide. Your brand is what people think…

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Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education, spoke with Sunitha Narendran, Director of Roehampton Business School, about a total commitment to equality and diversity for an upcoming podcast. “One of the things that is very important to me is that we need to give opportunities to everyone,” says Professor and…

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Maintaining good alumni relationships pays off. Stephanie Mullins, Associate Director at specialist business education PR consultancy BlueSky Education, explores how it significantly boosts communications efforts.  When talking about PR, it’s often assumed that a business school’s greatest asset is its faculty and its leadership team. While this is often true, both parties do play a major…

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Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education, spoke with Angus Laing, Dean of Lancaster University Management School, about the coronavirus pandemic’s impact on the institution and the wider industry for an upcoming podcast. “We know how conservative academic colleagues can be,” says Laing – who has led the school since…

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Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education, spoke with Dana Brown, Dean of the Sprott School of Business at Carleton University in Canada, about the coronavirus pandemic’s impact on the institution and the wider industry for an upcoming podcast. “We don’t want to go back to the way things were, we want…

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On Friday, September 25th from 7 – 8:30pm Beijing time, Peking University’s Guanghua School of Management and other members of EFMD’s global network from Asia, Europe, North America, and South America will host a virtual forum entitled “A Path Forward: Leveraging Change to Transform Business Education”. You can register at http://futureleaders.mikecrm.com/PqNJSej. Last semester, we were all forced to find coping…

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The Case Centre announces publication of the inaugural edition of Case Focus, its peer reviewed journal for teaching cases set across the Middle East and Africa. At a time when all of us in business and academia are being challenged to increase diversity in our leadership and structures, we cannot ignore barriers that restrict the…

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The Graduate Management Admission Council (GMAC) is a global, mission-driven association of leading graduate business schools. Founded in 1953, GMAC is actively committed to advancing the art and science of admissions by convening and representing the industry and offering best-in-class products and services for schools and students. See the original post here.  GMAC conducts the…

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Professor José Ramón Cobo-Benita of ESCP Business School tells Stephanie Mullins, Associate Director at BlueSky Education, about the learning and teaching of tomorrow. Here’s what he had to say… In recent months, higher education institutions have demonstrated their significant ability to adapt very quickly to the crisis, with flexibility. But how many of those had…

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MBA International Business

Are you an entrepreneur, MBA candidate or MBA student in Latin America, who seeks to update their knowledge on MBA and specialised Master’s programmes offered by business schools worldwide? Or a professional who wants to gain practical knowledge about the different areas of business organisation such as administration, economics, finance, marketing and human resources? MBA…

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