Network news
Do your leads have false or genuine interest?
What do I mean by this title? Well, ask most people who work in higher and executive education what motivates them, and makes their job meaningful. It usually revolves around being involved in work that can help make a positive difference in the world. You’re surrounded by fascinating subject matter and great minds. This is…
Read MoreInvitation: 2021 IEEE International Conference on Technology and Entrepreneurship ‘Leading Digital Transformation in Business and Society’
When: 24–27 August 2021 Who: Researchers active in entrepreneurship, innovation and technology management domains. Innovators, entrepreneurs and industry leaders, representing diverse types of companies and industries. Why: The conference aims to bring together researchers and practitioners all over the world to share their unique knowledge and experience. Conference topics reflect a wide range of discipline-based, but also interdisciplinary…
Read MoreBusiness Schools: Going Digital Simply Must Make Sense!
Most recently with Covid-19, everybody recognises that offline and online courses each both have their advantages and disadvantages. In the future, cases will be rare where it makes sense to offer an entire curriculum on-site only. The same applies to purely online programmes, although there is now more rationale for an online-only than a fully…
Read MoreThe importance of PR in achieving business schools’ SEO goals
Want to improve how far up Google your website ranks compared to a competitor business school? Associate Director Stephanie Mullins and colleague Jonny Stone at specialist business education PR consultancy BlueSky Education discuss how PR can help. Over the last decade or so, Search Engine Optimisation, commonly referred to as SEO, has become a core pillar…
Read MoreBusiness education takeaways from 2020
What has 2020 taught us? Associate Director Stephanie Mullins and colleague Jonny Stone at specialist business education PR consultancy BlueSky Education discuss. As the year comes to a close, it would be appropriate to say that 2020 has been challenging to say least. For many, this year will forever be remembered for one thing – COVID-19. The pandemic…
Read MoreClosing remarks from the 2020 EFMD Global Americas Conference
Closing remarks from the 2020 EFMD Global Americas Annual Conference that took place online 7-9 December by Viviane Barreto, Associate Dean for Global Strategy, Fundação Dom Cabral, Conference Chair
Read MoreA Tale of Two Programmes – How to market a successful executive education programme now?
With executive education under financial pressure due to COVID-19, it’s understandable that teams may be tempted to rush out new products and services. But cutting out the groundwork will inevitably make it more difficult to attract customers – and lead to programmes underperforming. Ensuring a new programme is sustainable depends on three things: knowing your audience, being different and diagnosing potential leads.
Read MoreAalto – a rock in the COVID-19 storm
Is Aalto University School of Business one of the world’s most stable business schools amid crisis? Its Dean, Professor Timo Korkeamäki, discusses the school and its future with Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education. “When the pandemic hit in Finland, we pretty much closed our premises in mid-March and stayed closed…
Read MoreImpactful synergy: The American University in Cairo School of Business career readiness assessment powered by PwC
The AUC School of Business has a well-established culture of continuous improvement. The cornerstone of this culture is assessment. The periodically reviewed assessment plan of the school captures the extent to which the school attains school-level and program-level learning goals. This exercise ensures a consistently high level of quality among students in terms of skills…
Read MoreIn Bloomberg network KTU joined the most prestigious world universities
Kaunas University of Technology (KTU) School of Economics and Business (SEB) has been invited to join ELP (Experiential Learning Partner) network, established by the global leader in business and financial data, news and insight Bloomberg L.P. To join this network, KTU had to meet the requirements of the financial market giant. Bloomberg L.P. has been…
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