Research & surveys
It’s the people that make a business school
The Business of Branding report provides data, insight and analysis to help schools improve their branding and marketing activity, understanding what differentiates them from competitors, perceptions of international study destinations and how best to meet student, staff and corporate demands. It’s difficult at present to think the future of business education is about technology and…
Read MoreHiring Trends for Business School Graduates: 2021 Corporate Recruiters Survey
Nine in ten corporate recruiters expect the demand for business school graduates to increase or remain stable in the next five years, according to the 2021 Corporate Recruiters Survey. This annual GMAC survey provides vital data for employers and business schools in understanding trends and insights about hiring, salaries, and skills for MBA and business…
Read MoreMastering tomorrow – what will business and students demand next?
There’s no doubt about the popularity of Masters degrees. Last year GMAC found that year-on-year applications had risen by 14.3% compared with 5.4% and 5.6% in the two previous years. The new Tomorrow’s Masters report, published by CarringtonCrisp and EFMD, found more of the same, with 55% more likely to pursue a Masters than they…
Read MoreAre you making it hard for journalists to say “yes”?
Securing positive press coverage for your business school is a smart way to build your reputation. It can help you increase awareness, support SEO, reach new audiences, and build trust through third-party endorsement. But when you are under pressure to get coverage, it can be tempting to rush into ‘volume’ tactics. These include pushing out…
Read MoreInvestigating Online Student satisfaction: causes and impacts
How student-driven is your institution? The e-learning industry is expanding rapidly, especially following Covid-19 and the necessity of switching to remote learning for many schools. Being student-driven and market-oriented is key to gaining a competitive advantage for today’s online distance learning. The author designed a study to add to the collected wisdom in this area,…
Read MoreCall for Chapters: The Internationalisation of Higher Education
You are invited to submit a chapter proposal for a new anthology on the internationalisation of higher education. Chapter proposals (maximum 1000 words) may be submitted in PDF format directly to John D. Branch at jdbranch@umich.edu, on or before Sunday, 23 May 2021. About the anthology The internationalisation of higher education might be considered as…
Read MoreTime to engage the boomerang learner
Many articles in recent months have asked ‘What is the future of business education?’, but perhaps they should ask ‘Who is the future of business education?’ The new Alumni Matters report from CarringtonCrisp and EFMD Global provides some pointers. Engagement with alumni is not as strong as it might be, only 17% of the respondents…
Read MoreReconfiguration of the Enrollment Funnel for B-schools: New GMAC Survey Research
Applications for graduate management education (GME) increased by 2.4 per cent based on the weighted absolute change analysis of 731 programs that responded to the 2019 and 2020 Application Trends Survey. This is a reversal from a decline of 3.1 per cent in the applications last year. This reversal of trends is in line with…
Read MoreAchieving successful external engagement in the face of budget, staff and strategic challenges
Lack of budget, absence of strategy, shortage of staff and short-term thinking are the top challenges faced by professional services staff in business schools from a new report published by Roe Communications, CarringtonCrisp and EFMD Global. The report provides insights into the biggest challenges (pre- and post-COVID), the skills needed, budget expenditure and the channels…
Read MoreHow business schools maintain impact during the pandemic
How are business schools managing their impact during the Covid-19 pandemic? We invite all deans to take part in the survey and learn more! The comprehensive Business School Impact System (BSIS) assesses an institution’s impact based on seven dimensions and helps institutions set new strategies and communicate clearly with their stakeholders. The current situation, however,…
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