Posts by Stephanie Mullins
Time for change says Dana Brown, Dean of Sprott School of Business, Carleton University
Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education, spoke with Dana Brown, Dean of the Sprott School of Business at Carleton University in Canada, about the coronavirus pandemic’s impact on the institution and the wider industry for an upcoming podcast. “We don’t want to go back to the way things were, we want…
Read MoreWill future learning and teaching be affected by the Covid-19 pandemic?
Professor José Ramón Cobo-Benita of ESCP Business School tells Stephanie Mullins, Associate Director at BlueSky Education, about the learning and teaching of tomorrow. Here’s what he had to say… In recent months, higher education institutions have demonstrated their significant ability to adapt very quickly to the crisis, with flexibility. But how many of those had…
Read MoreWhat power has the pandemic had? Jyväskylä University School of Business and Economics Dean speaks about the impact
Stephanie Mullins, Associate Director at specialist business education PR consultancy, BlueSky Education, spoke with Hanna-Leena Pesonen, Dean of the Jyväskylä University School of Business and Economics in Finland, about the coronavirus pandemic’s impact on the institution and the wider industry for an upcoming podcast. “You could say everything has changed,” said Pesonen, who has been…
Read MoreHow should business schools share their rankings?
How can rankings results be communicated effectively? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts on best practice and avoiding common mistakes. Little more than a month goes by without a new business school league table being released. From the likes of the Financial Times, QS, Forbes, the…
Read MoreWhy the Dean is the Secret Weapon to Building a Business School’s Brand
How can the head of a business school rocket an institution’s public image to prominence? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts. Business school Deans have an extensive and complex role in the anatomy of their institution, but the contribution crafting their public image can make to…
Read MoreEducating the leaders of the post-Covid future
Léon Laulusa of ESCP Business School tells Stephanie Mullins, Account Director at BlueSky Education, how the Covid-19 pandemic has thrust the world into a “new normal” and what the implications are for educating the business leaders of the future. Here’s what he had to say… Over the two centuries of its existence, ESCP Business School…
Read MoreHow business schools can succeed in the new age of the expert
How can business schools effectively share their expertise now that the public are hungry to hear from experts? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts on what the impact of the pandemic has been on audiences – and how business schools can best use this time to…
Read MoreRaising business school brand awareness during the COVID-19 pandemic
What does the media want now and how can business schools provide this whilst raising their brand awareness? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts. I recently co-hosted a live podcast that invited business school professionals to speak about communications and the impact that the COVID-19 pandemic was having.…
Read MoreHow business schools can provide reassurance in the media during the COVID-19 pandemic
How can business schools effectively use the media to share reassuring stories during the corona virus pandemic? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts. The business school community is facing one of its greatest challenges in this generation, COVID-19, which has led to many schools switching to different ways…
Read MoreMeasuring ROI from Business School PR
How can business schools ensure their media budget is being spent effectively? Account Director Stephanie Mullins, from specialist business education PR consultancy BlueSky Education, shares her thoughts. At conferences and business education events, I am often asked about the sort of return on investment (ROI) that can be expected from hiring a public relations (PR) agency or…
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